Description

I work at the intersection of product, content and execution, shaping ideas into something clear, structured and ready to perform.

My background spans e-commerce, digital content and brand development, including building and running an online business and refining how products are presented and understood online. I focus on clarity, consistency and commercial relevance, ensuring content and visuals support both engagement and conversion.

I am often brought in when things feel scattered or need direction. That might mean structuring a product catalogue, improving website content or turning complex ideas into clean, effective presentations. I approach each project with a sharp eye for detail and a practical mindset.

Comfortable in fast-paced environments, I adapt quickly, work across teams and take ownership of execution from start to finish. I care about doing things properly, not just getting them done.

The focus is always the same: bring order, elevate quality and ensure the final result works exactly as it should.

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Lausanne (up to 50km)

IKHAYA,
CO-FOUNDER & HEAD OF OPERATIONS
E-COMMERCE
January 2024 - Today (2 years and 5 months)
Lausanne, Switzerland
Launched a distribution business specialising in South African artisanal jewellery and handbags, through an e-commerce platform and a network of boutique partners. Designed the e-commerce website and defined the customer experience with a minimalist, performance-oriented approach. Developed and executed the marketing strategy, including SEO and digital content creation (photography, product descriptions, brand copy, social media content) to strengthen online presence, engagement, and sales. Managing end-to-end operations: supplier and customer management, stock flow oversight, process optimisation, and product availability assurance.
Online Merchandising E-commerce
ALLIES,
MARKETING LEAD & PRESALES PROJECT MANAGER
January 2023 - January 2024 (1 year)
Paris, France
Led pre sales activities and managed RFPs. Established the company's brand identity and website, managing asset production, graphic design, and digital component integration. Executed marketing materials and supported digital communication initiatives to expand brand visibility within the target segment. Structured internal documentation to improve operational efficiency and streamline presales and tender processes.
Various Projects,
FREELANCE — CREATIVE & COMMERCIAL PRODUCTION
January 2017 - January 2022 (5 years)
Cape Town, South Africa
Contributed to numerous advertising, commercial, and editorial productions for international brands. Collaborated closely with directors, creative teams, and production crews to ensure accurate and efficient execution of visual concepts. Managed and guided production teams in high-pressure environments.