Aakash Gupta

Leading a team of 2 Product Owners and 3 Product Managers

Co-brand Credit Cards

• Launched co-brand cashback credit card program in Taiwan, successfully issuing 100K+ cards issued in 6 months

• Led RFP for 6 banks and signed an APAC-wide scheme partnership worth USD 8M for the cobrand programs

• Developed card value proposition and Go-to-market strategy to drive 500K cards in 5 years

• Designed customer journey and led integration with issuer's platform to achieve card activation rate > 75%

Loyalty Partnership

• Managed P&L for loyalty partnership with Yuu in Singapore and Hong Kong driving USD 12M revenue in the next 2 years

• Developed feature to pay directly with Yuu points on foodpanda platform with 600K monthly users

Merchant and Rider Lending

• Partnered with lenders across 4 markets to provide 12K+ loans to restaurants and riders, total loan amounting over USD 15M

• Built embedded financing product to allow collection of repayments from the merchant and rider setlement process

Pandapay, foodpanda's Closed Loop Wallet

• Launched mixed payments and cashback vouchers to increase adoption of Pandapay to 1 Million monthly active users in APAC

• Launched cashback campaigns with external partners driving USD 20M+ revenue as cashback

Payment Checkout Experience

• Generated USD 2M+ in partnership revenue by monetising payment method Switch functionality on checkout page

• Saved 40% of lost orders on foodpanda due to payment failures by offering instant credit during checkout

Engagement Manager

• Developed credit card value propositions for diverse segments, through consumer research, strategic go-to-market planning, and detailed evaluation of card P&L for issuers across Asia-Pacific and the Middle East.

• Designed and implemented a targeted card dormancy revitalization strategy for a leading Malaysian issuer, resulting in a 28% increase in reactivated customers and a 60% rise in spending during the promotional period.

• Revamped the credit card fraud management strategy for a major Indian bank by integrating fraud rules leveraging Mastercard's DI score, delivering a net financial benefit of $3M over 12 months

• Designed product strategy for two emerging banks focused on banking and payment needs for teenagers in India

• Outlined strategy roadmap for a P2P payments app focusing on international remitances for a leading South African bank

• Seconded to a prominent acquiring bank in Australia for one year as part of a multi-organizational project team overseeing a merchant remediation program valued at over AUD 120 million.

Data Analyst

• Developed an end-to-end product for commercial card managers to identify opportunities across their various programs

• Devised cardholder behaviour segmentation and tailored campaigns, driving 10% spend uplift for a UAE issuer

Business Development – Asia Pacific [Side-Hustle]

• Sold multiple strategy projects to banks for new card program and enhancing authorization and fraud performance

• Envisioned opportunities in BNPL space to mitigate the loss from declining credit card business for an Australian issuer