Abbey Pallett

Freelance digital marketer with a proven track record of improving return on investment for small businesses and companies both B2C and B2B across many platforms and skill sets including social media content curation & management, CMS management and website design/development, email marketing, SEO, copywriting and PPC! Marketing portfolio can be viewed on my website: www.abitha.digital Freelance published journalist from the age of sixteen working for titles such as CLASH magazine, LIVE magazine, Artefact Magazine as well as contributing to The Huffington Post and many online blogs. View my journalism portfolio at: https://abitha.digital/portfolio

In my role at Health and Fitness Travel, I was solely responsible for the digital marketing and PR output of the company which included:

-Website Development and Editing (Joomla and WordPress)

- PR - writing and distributing press releases securing coverage in national newspapers such as The Times, The Telegraph and The Metro

- Social Media Content Creation including reels

- Email Marketing - design and copywriting

- SEO - Technical and On-Page

- Brand partnerships

- Recruiting, training and managing interns

- Copywriting for marketing collateral and the website (product and blogs)

- Project Management

- PPC Advertising on Google and Social Media

- Pinterest Management I'm now working with the company on a freelance basis.

Responsibilities include:

- Social media content creation, scheduling, monitoring

- Digital reporting on all websites, eshots, display advertising, SEO and social media

- Implementing social media budget spend

- SEO

- Website updates and monitoring

- E-shot management

- Setting KPIs

- Strategizing and producing video content