Description

- Experience in debugging analytics and HTTP requests with browser developer tools/extensions.

- Skilled in accessing APIs for Google Tag Manager, Google Analytics (GA3 & GA4), and other services.

- Independent work on tags configuration and development using Google Tag Manager for Web.

- Creating solutions by DOM scraping in Custom HTML tags and Custom JS variables.

- Collaborate with marketing teams for tracking and data merging.

- Implement timely tagging changes due to site updates.

- Create tagging schemas and specifications for new site features.

- Perform quality assurance of dataLayer implementations by developers.

- Track mobile apps using Firebase and create proof of concept (POC) projects.

- Ensure compliance with data protection regulations such as GDPR (OneTrust).

- Track third-party marketing platforms such as Facebook, Instagram, Twitter, etc.

- Debug with tools such as Fiddler, Charles, and BrowserStack, primarily for apps.

- Work with Google Cloud Platform (GCP) and BigQuery.

- Experience with Universal Analytics and Google Analytics 4 for analytics.

- Experience with Firebase, Adjust, and AppFlyer for mobile app tracking and attribution.

- Experience with Adobe Launch and Adobe Analytics.

Industry field of expertise

Languages

Chinese
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Dortmund (up to 50km), Düsseldorf (up to 50km), Cologne (up to 50km)

Betsson Group
Data Tracking Engineer
DIGITAL AND IT
November 2022 - Today (3 years and 7 months)
Valletta, Malta
1 .Experience using Optimize or a similar testing tool.
2. Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM ).
3. Experience architecting, designing, and implementing data within a data layer.
4. Experience debugging analytics and other HTTP requests with browser developer tools/extensions.
5. Experience accessing APIs for Google Tag Manager, Google Analytics (GA3&GA4), and/or other services.
6. Working independently on tags configuration and the development of tags and data layer using Google Tag Manager for Web and Mobile Apps.
7. Working as an individual contributor and handle pipeline of tagging requests received from various websites.
8. Develop, design, build, test, and monitor of Web data layer and web tags/pixels.
9. Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed.
10. Good understanding of marketing platforms and ecosystem.
11. Worked with program managers/marketing team for timely implementation of changes in tagging due to site changes.
12. Tagging schemas and specifications for new sites and new site features.
13. Quality assurance and debugging of tagging as implemented by developers.
14. Writing tagging specifications/flow for developers for enhanced ecommerce websites/apps.
15. Writing JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for Implementation in Google Tag Manager. Server-side tags implementation.
17. Accessing the Google Tag Manager and Google Analytics APIs for automating tasks
18. Experience with mobile tracking (Android, iOS)Java , swift
19. Experience with SQL
20. Data visualization (Data studio ,looker , Tableau )
Google Analytics Google Tag Manager Google AdWords Firebase BigQuery JavaScript Java HTML5 CSS3
Fifty- five
Web/App Data tracking specialist
DIGITAL AND IT
November 2019 - November 2022 (3 years)
Shenzhen, China
1 .Experience using Optimize or a similar testing tool.
2. Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM ).
3. Experience architecting, designing, and implementing data within a data layer.
4. Experience debugging analytics and other HTTP requests with browser developer tools/extensions.
5. Experience accessing APIs for Google Tag Manager, Google Analytics (GA3&GA4), and/or other services.
6. Working independently on tags configuration and the development of tags and data layer using Google Tag Manager for Web and Mobile Apps.
7. Working as an individual contributor and handle pipeline of tagging requests received from various websites.
8. Develop, design, build, test, and monitor of Web data layer and web tags/pixels.
9. Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed.
10. Good understanding of marketing platforms and ecosystem.
11. Worked with program managers/marketing team for timely implementation of changes in tagging due to site changes.
12. Tagging schemas and specifications for new sites and new site features.
13. Quality assurance and debugging of tagging as implemented by developers.
14. Writing tagging specifications/flow for developers for enhanced ecommerce websites/apps.
15. Writing JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for Implementation in Google Tag Manager. Server-side tags implementation.
17. Accessing the Google Tag Manager and Google Analytics APIs for automating tasks
18. Experience with mobile tracking (Android, iOS)Java , swift
19. Experience with SQL
20. Data visualization (Data studio ,looker , Tableau )
JavaScript Google Tag Manager Google Analytics Firebase HTML5 CSS3 API