Abhi K.

Owning trade, stock plans and in season sales forecasts across the Kids fashion category.

Managing a team of 3 assistant merchandising planners.

Starting out as a brand-new function, working with peers to establish reports and processes, which has allowed teams to reconcile orders books efficiently, and monitor daily KPIs.

Removed 200 products for one of our direct delivery suppliers off site, which were not creating any sales, and promoted select lines to increase conversion. This supplier had been our biggest underperformer to plan since July 2022, and as a result of removing lines and promotional activity, sales had increased by 61% week over week.

Owning stock and intake planning across the Kids sports category.

Selecting, trading, and forecasting seasonal buys with one of our key sports brand partners, aswell as supporting the category manager to forecast seasonal buys for 45% of the Kids sports category.

Project managing the onboarding of total sports products featuring in a shared flexible fulfilment model with one of our key strategic brand partners.

Analysed sales data from retailers to help drive more informed decisions on replenishment orders, forward forecasting and product risks/opportunities.

Highlighted the need for inclusion of products in digital creative, to convert high stock levels at wholesale. This, as a result, led to a 9% increase in sales performance.

Drove sell through target setting as a KPI with a 90% accuracy vs. actual sales performance. Piloted quarterly business review meetings with two wholesale partners to improve sell through target accuracy.

Initiated and developed country level sales performance report to feedback to senior leadership team during the COVID-19 pandemic. This was the first ever country level report seen and utilised by the EMEA team, which has been widely used for further strategic decision making.