Description

I am a certified Adobe Campaign developer with both a business practitioner and developer, with over 6 years of experience in the industry. I have comprehensive knowledge of Adobe Campaign and its various features, combined with a deep understanding of the intricacies of digital marketing, which makes me a valuable asset to work on any project.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Goldman Sachs
Marketing Manager/ Adobe Campaign Developer
June 2021 - Today (5 years)
Bengaluru, Karnataka, India
Marketing Operations Team: - Card Division under Marcus Bank
➢Leading marketing campaigns for conversion of customers from Capital One to Goldman Sachs and GM Motors as partner.
➢Building email campaigns, database selection and quality assurance of all outbound campaigns.
➢Building email templates from scratch in AEM and testing using internal tool.
➢Performs day-to-day email marketing activities including email campaign set-up, scheduling, testing and deployment of one- time, recurring, triggered and dynamic content driven campaign
➢Implementation of Marketing Automation tool (Adobe Campaign Manager) to automate regular campaign.
➢Understand customer data and behaviors through predictive and descriptive analytics techniques (Adobe Analytics), past campaign behavioral response to improve customer acquisition, upsell/cross-sell and retention
➢Working closely with Marketing Team to design requirements and strategy for all campaigns.
➢Co-ordinating with cross functional team like analytics, campaign & data science to conceptualize and implement multi-channel data driven marketing campaign.
➢Develop and manage personalization strategy for campaigns to improve the response rate and run lifecycle based campaigns.
➢Monitoring and evaluation of automated campaign in order to measure ROI and ensure continuous improvement in customer engagement and retention.
Adobe Systems
Senior Adobe Campaign Developer
April 2019 - May 2021 (2 years and 1 month)
Noida, Uttar Pradesh, India
Adobe Campaign Solution Team :- Digital Marketing Division
➢Proficiency in Adobe Campaign Manager, Adobe Experience Manager, SQL , Data Model Design , Campaign Development, JavaScript, XML, JSON
➢Act as primary Adobe Campaign Developer and Implementation specialist.
➢Designing Email Templates using AEM.
➢Configuration of Customer Journey on Multichannel Platform for transaction abundancy.
➢Build and test of campaigns using outbound offer management through Email Channel.
➢Delivered more than 400 campaign workflows for new Customer segment in 5 months of tenure and handover everything to operations by templatized design.
➢Successfully implemented the SMS campaign and push implementation for some customers.
➢Worked on creating many internal reporting's for Adobe Campaign health Monitoring,data import and targeting processes from various sources.
➢Have experience and knowledge on following Adobe campaign components.
▪Import and export modules: - Integrating technical workflows for Inflow and outflow ofdata to/from different vendors.
▪Data schema, forms, and navigation hierarchy
Tata Consultancy Services
Adobe Campaign Developer
December 2016 - April 2019 (2 years and 4 months)
Noida, Uttar Pradesh, India
Campaign Marketing Automation (Adobe Campaign) Team (July 2017- April 2017)
➢Collaborating with clients for requirement gathering, translating business requirements to technical requirements,and checking the feasibility before development in Adobe Campaign.
➢Designing data Model from user stories.
➢Working on schema creation & technical workflows to import and export data.
➢Created Match & Merge Technical Workflow.
➢Creating folder structure, access management rules, typology rules, delivery& workflow templates of Adobe campaign to be used by the team.
➢Automated vendor data import and export.
➢Working on Ip warming, browse to buy and Saved cart and Abandoned cart campaigns