Description

I am an experienced data analyst working in the Marketing and Supply Chain domains. I have experience setting up reporting dashboards/metrics and instrumenting analytics deep dives/experiments. I primarily work remotely and I am open to work in the European and Middle East time zones.

Industry field of expertise

Languages

English
Native or bilingual
Hindi
Native or bilingual
Telugu
Conversational

Workplace preferences

Remote only

Primarily works remotely

Latentview Analytics
Assistant Manager - Data Analytics
October 2023 - Today (2 years and 8 months)
Achievements/Tasks
Worked with a SaaS company as an analytics advisor to streamline revenue reporting & perform A/B testing for the experiments with their marketing budgets. Designed a closed funnel on GA4 for website users to track trial conversions and their contributions to overall purchases. High/Low performing user cohorts were identified to optimize marketing budget from this closed funnel Simulated an A/B test using the causalImpact package in Python. The impact of decreasing the spend on competitor search keywords was to be studied. The client was presented with findings from pre & post experiment phase proving that the revenue top line was getting effected by the decrease in spend.
Paytm
Executive Manager - Growth(Business)
January 2023 - August 2023 (7 months)
Bengaluru, Karnataka, India
Achievements/Tasks
Developed a self-service dashboard on Google Looker to track the A/B Testing results of introducing new UI/Features on Paytm Home Page Tracked the impact of new Paytm Home Page roll out on different online customer product funnels in terms of Clicks, Impressions & Transactions per Home Page User. This report was shared with the CEO's office. Identified under performing stores in Corporate Retail format and deployed dynamic QR to improve the Gross Merchant Revenues by 8.6 Lacs in Q3 2023. Designed Customer Incentive campaigns using Paytm Cash Back Points for payments with Paytm QR to increase counter share with merchants by 0.3%.
Fractal Analytics
Analytics Consultant
December 2020 - December 2022 (2 years)
Bengaluru, Karnataka, India
Achievements/Tasks
Revamped the Ad Accounts Reporting from Meta for a client to map the customerjourney of customers from impressions -> Click -> Add To Cart -> Purchase. This streamlined the web analytics reporting for the CPG client resulting in an improvement of 3%(ROAS) in customer acquisition cost from Meta Ads Lead the data engineering team as a SME to improve the data quality of client from a Data Quality Index of 72% to 83% by harmonizing the sales data from client's retail partners. Implemented a Product Feature in an operations dashboard hosted on Power BI to quantify the amount of goods moved in a warehouse for a FMCG giant. This reduced the storage costs by 7%.