About Adam
Brand & Marketing Strategist | 10+ Years in B2B & B2C Growth
For the past 10+ years, I’ve helped B2B and B2C companies clarify their brand, sharpen their message, and grow through marketing strategies that actually convert. I’ve led brand and marketing strategy across sectors, including SaaS, Fittech, Sports, Hospitality, and Consumer Goods.
I Focus on Strategic Campaigns that Drive Growth:
- Built go-to-market strategies for SaaS and AI companies, positioning them to break into competitive markets.
- Developed B2B demand generation frameworks that increased qualified leads by up to 200% within 6 months.
- Crafted B2C brand storytelling campaigns that boosted engagement and sales for consumer brands.
Trusted by Startups, Scale Ups & Established Businesses:
- Guided startups from idea to launch with brand identity, messaging, and positioning.
- Partnered with established companies to redefine brand strategy, ensuring consistency across digital, content, and paid campaigns.
Cross-Channel Marketing Expertise
Experienced in LinkedIn, paid media, content marketing, email sequences, and funnel optimisation, with a focus on building measurable systems that deliver ROI.
See my work here:
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Hero Video & Animated Web Assets | SaaS Marketing AgencyLead Creative & StrategistJune 2025 - July 2025 (1 month)Task:Kyra needed to break out of the “influencer agency” box, communicate their proprietary tech edge, and showcase the kind of creative fluency that global brands actually want to buy into.Approach:- Hero Sizzle Reel for the homepage, capturing their global work, cultural range and platform-first creativity.- Tech Explainer Video, reimagined as a POV journey through Kyra’s internal engine- Full set of animated UI components and illustrationsA full set of animated UI components and illustrations, built for lightweight web performance but heavy on detail and clarity.See more here: https://www.beguidedagency.co.uk/casestudy-kyra-beguidedagency
- ZUMA AIProduct Marketing & DesignJanuary 2024 - June 2024 (5 months)London, United KingdomThe Challenge:To bring a hidden innovation into the light. To turn Zuma from a cool gadget into a lifestyle must-have. To make people feel Zuma before they even touch it.The Home, ReimaginedWe didn’t just brand a ceiling speaker—we built a whole new category of experience. Our job? To channel Zuma’s premium feel and multi-sensory power into a visual and narrative identity that speaks to aspiration, calm, control, and connection. One part sci-fi, one part sanctuary.From audience personas to digital design, our creative lens was grounded in who Zuma serves.See more here: https://www.beguidedagency.co.uk/casestudy-zuma-beguidedagency
- The Spott |FitTechLead Creative & StrategistJanuary 2024 - July 2025 (1 year and 6 months)London, United KingdomThe IdeaLet trainers’ ambitions lead the way, building a brand experience that taps into their passion for performance, data, and impact.What We Did:Working closely with The Spott’s app developers, I led a full front-end design overhaul to align the platform’s look and feel with the newly defined brand. This transformation included a complete UI refreshTo amplify The Spott’s new identity, we created a series of bold, high-impact social videos.Delivered a complete brand refreshSee more here: https://www.beguidedagency.co.uk/casestudy-thespott-beguidedagency
Recommendations
Be the first to recommend Adam
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor of Commerce (Marketing & Branding)IMM GSM & VEGA2015I hold a Bachelor of Commerce (BCom), specialising in business management, marketing, and finance. My studies provided me with a strong foundation in strategic planning, financial analysis, and organisational management — skills I now apply to help brands grow, scale, and communicate effectively.