Description

For 10+ years I’ve been delivering real results through content, branding, strategy and campaigns for global clients across industries including Tech, Retail, and Creative.

In that time, I’ve had a significant impact on lead generation, sales conversion and market growth for the agencies I’ve worked for as well as brands such as Samsung, Sage Appliances, Therabody, Sanofi, Warner Music Group, H&M and Square Enix.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Stellar Global
Marketing Manager (Maternity Cover - Sales & Marketing Director)
February 2025 - November 2025 (9 months)
London, UK
+ Covered the Sales & Marketing Director’s responsibilities during maternity leave, ensuring continuity across sales and marketing operations
+ Managed and developed digital channels including social media, website, email and PR to improve brand visibility and engagement
+ Coordinated RFPs and pitches, preparing compelling marketing materials to support new business opportunities
+ Oversaw sales and marketing communications as well as stakeholder reporting, ensuring clarity, consistency and alignment with business objectives
Key Achievements:
+35% social engagement
+10% email open rate, +15% email CTR
Developed TikTok Shop Playbook and marketing funnel → +400% lead generation
Supported successful pitches that secured £2m+ in new business
TikTok Social media Content marketing Digital Marketing Marketing Analytics
Brandwidth
Marketing Manager (FTC - Project Lead)
November 2024 - December 2024 (1 month)
London, UK
+ Brought in to develop and implement the group’s first unified marketing strategy, to ensure consistency across all business units following their group rebrand
+ Oversaw creation and distribution of content across social media, digital campaigns, events, and paid media channels
+ Established new interdepartmental processes to align creative, strategy and performance to improve efficiency and reporting
+ Collaborated directly with senior leadership of each business unit to refine positioning and messaging for new group business opportunities
Key Achievements:
+320% social impressions and +120% social engagement
+300% PPC impressions and +200% PPC clicks
Social media Content marketing Branding Digital Marketing Marketing Analytics
Dynamic Expression
Head of Marketing & Communications
April 2020 - October 2024 (4 years and 6 months)
Manila, Philippines
+ Led strategy and consultation for clients on GTM planning, content development and PR collaboration
+ Directed end-to-end content creation across digital platforms including social media, articles, landing pages, email, decks and OOH ads
+ Worked closely with client stakeholders to translate business goals into creative marketing campaigns
+ Managed multiple project teams of 2–5 employees to coordinate timelines, deliverables and quality control
+ Provided ongoing performance reporting, insights and recommendations to drive optimisation
Key Achievements:
Warner Music: Eastern Europe brand awareness → +45% followers, +20% engagement
Waverox: US & EU launch campaigns → +80% lead generation, +20% sales conversions
Delivered average client growth of +40% lead generation and +20% sales conversions
Go-to-Market (GTM) Strategy Content marketing Digital Marketing Marketing Analytics Social media