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Malt Strategy
Adriana PollyAP

Adriana Polly

Paid Media & Performance Marketing Specialist

€220/day
Barcelona, ES
3-7 years
Meta Ads
Google AdWords
Email marketing
Instagram Marketing
E-commerce

Average response time: 1 hour

About Adriana

Especialista en Performance Marketing y Paid Media con más de 6 años de experiencia gestionando campañas de Meta Ads, Google Ads y estrategias multicanal en Estados Unidos, España, Francia, Italia y Países Bajos.

Ayudo a marcas a escalar ingresos de e-commerce y maximizar ROI combinando optimización basada en datos con testeo creativo.💡

Logros destacados:

+ Alcancé ROAS de hasta 3.5 y un +11.5% de crecimiento en GBV en Weekendesk al lanzar Meta Ads como nuevo canal de adquisición.

+ Multipliqué ventas online por 7 y aumenté el tráfico web 5x con estrategias de SEO, CRO y paid media (ECH Jewelry).

+ Transformé una consulta de psicoterapia en un negocio digital, elevando ingresos mensuales de $1K → $7–12K (Magui Block).

+ Generé 399 leads a $0.59 CPL, logrando más de $30K en ingresos en programas de formación profesional (Freelance).

Fortalezas clave: Meta y Google Ads | Paid Media Strategy | Optimización de Funnels | CRO | Data-driven Campaign Analysis & Creative Testing (UGC, A/B) | E-commerce Growth | Automatización (Mailchimp, ActiveCampaign, ManyChat) | Atribución y Tracking (GA4, GTM)

👉 Busco oportunidades en Performance Marketing / Paid Media dentro de empresas consolidadas que valoren resultados medibles, colaboración efectiva y crecimiento sostenible.📩


¡Conectemos! Estaré encantada de conversar sobre cómo puedo impulsar el ROI de tu marketing.
E-commerce
Health and Wellness
Retail (Small Business)
Luxury Goods
Leisure, Recreation, and Entertainment

  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Weekendesk
    PAID MEDIA SPECIALIST & PERFORMANCE MARKETING
    TRAVEL AND TOURISM
    January 2025 - July 2025 (6 months)
    Barcelona, Spain
    Context: Hired to launch Meta Ads as a new acquisition channel and optimize paid media performance across European markets.

    + Managed full-funnel paid media campaigns across European markets (Spain, France, Italy, Netherlands), focusing on conversion, gifting, and seasonal offers.
    + Designed and launched multi-layered Meta Ads strategies (including Summer Offers, Monthly Promos, and Wedding Gifts campaigns) achieving ROAS over 3.49x and driving 11.5% GBV growth in the first week of gifting initiatives.
    + Optimized Google Ads search campaigns (the company’s main revenue driver) by creating new ad groups, refining keywords, and cleaning underperforming assets.
    + Managed Display Ads creatives & budgets and piloted TikTok Ads campaigns to expand social paid presence and identify new growth channels.
    + Conducted advanced attribution analysis & migration: updated pixel infrastructure, improved campaign attribution settings, and reconciled discrepancies across Meta, Tableau, and POS tracking.
  • ECH Jewelry.
    E-COMMERCE & PAID MEDIA MANAGER
    LUXURY GOODS
    January 2024 - January 2025 (1 year)
    Barcelona, Spain
    Context: Boutique jewelry brand transitioning from traditional retail to digital-first growth.
    Led the end-to-end digital transformation of ECH Jewelry, developing and executing high-impact marketing strategies to enhance brand visibility, digital engagement, and e-commerce performance.

    Key Achievements:
    + Achieved a 10x engagement growth across Facebook, Instagram, and Pinterest by launching targeted content and paid campaigns.
    + Scaled website traffic 5x through a complete e-commerce redesign.
    + Grew online sales 7x by optimizing funnels, integrating Klarna/Rakuten/Trusted Shops, and launching the brand’s first Meta & Google Ads campaigns.
    + Secured 10+ media features (Vogue, Hola, Grupo Dúplex), boosting brand authority in the luxury retail sector.

    Tools & Platforms: Google Ads, Facebook Ads, Mailchimp, Wordpress, Woocommerce, Canva, Google Workspace, GA4, GTM, Pinterest, Linkedin, TikTok, Rakuten, Klarna, Trusted Shops, Photoshop, Lightroom, InDesign, Orbitvu.
  • A-Team Marketers
    FREELANCE DIGITAL MARKETING CONSULTANT
    E-COMMERCE
    January 2021 - January 2024 (3 years)
    Barcelona, Spain
    + Supported small businesses with Meta Ads, Google Ads, and funnel optimization.
    + Designed and optimized landing pages & email automations to boost conversions.
    + Collaborated with international clients on digital strategy and performance campaigns.
    + Built and managed a digital marketing agency, delivering SEO, social media, and paid media solutions.
    + Led digital strategy for 5+ long-term clients, increasing their online presence and conversion rates.
    + Developed content strategies, including branding, website optimization, and lead generation.
    + Oversaw web design & UX improvements, helping businesses create engaging digital experiences.
    + Managed a remote team of 10+ professionals, optimizing workflows and ensuring on-time project delivery.
Check out Adriana's experience

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Education

  • Màrqueting a Cercadors: SEO, SEM i Analítica Web – Consorci per a la
    Formació Contínua de Catalunya
    2024
    Màrqueting a Cercadors: SEO, SEM i Analítica Web – Consorci per a la
  • Scrum Master: Gestión de los Requerimientos del Usuario
    dentro del Marco de SCRUM
    2022
    Scrum Master: Gestión de los Requerimientos del Usuario
Check out Adriana's education

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