Description

I design and deliver content strategy for complex, high-stakes digital services in financial services, healthcare and the public sector.

I've led content design on transformation programmes serving millions of users: Universal Credit (5.6m claimants monthly), Metropolitan Police national services (currently used by 81% of UK police forces), Cancer Research UK (5,000+ pages, 4+ million unique visitors monthly) and Cabinet Office SaaS counter-fraud tools during COVID-19 (praised by Number 10).

What I deliver:

Content strategy and delivery for large-scale digital transformation, from Discovery through to live service. I work embedded in multidisciplinary teams, leading content design across complex user journeys. I pioneered transactional content standards for GOV.UK, when the Government Digital Service (GDS) was in its infancy. I specialise in services for vulnerable users where unclear content causes measurable harm.

I understand the regulatory context: FCA Consumer Duty, accessibility standards and safeguarding requirements. I am a recent keynote speaker on content design for vulnerable customers and FCA Consumer Duty compliance at the Money Advice Trust's Vulnerability Academy for UK financial services firms. I'm a featured author on trauma-informed content design and AI on Button, the content strategy publication founded by Kristina Halvorson.

How I work:

I join transformation programmes as Lead Content Designer or interim Head of Content. Remote delivery specialist based between London and Narbonne, France. Available for fully remote UK and EU projects, with flexibility for occasional UK onsite work.

If you need senior content design capability for financial services, healthcare or public sector transformation, that's what I do.

Industry field of expertise

Languages

English
Native or bilingual
Dutch
Native or bilingual
French
Conversational
German
Basic

Workplace preferences

Can work on-site

London (up to 30km)

Trauma-Informed Content Consulting
Founder
DIGITAL AND IT
January 2024 - Today (2 years and 5 months)
London, United Kingdom
Specialist practice in trauma-informed content strategy for organisations communicating with people in vulnerable circumstances. Work focuses on regulatory compliance, harm reduction and building internal capability in sectors under regulatory scrutiny for customer treatment.

Keynote speaker at Money Advice Trust Vulnerability Academy for senior executives in UK financial services (July 2025), addressing trauma-informed content design and FCA Consumer Duty compliance. Featured author on Button, Kristina Halvorson's leading content strategy platform, on scaling empathy through AI in content design (June 2025). Regular podcast contributor on trauma-informed content design practice in public and private sector services.

Core offer includes trauma-informed content audits, internal training programmes and strategic consultancy for organisations in financial services, healthcare, public services and debt recovery. Work addresses regulatory requirements including FCA vulnerability guidance, Consumer Duty obligations and ISO 22458 standards for inclusive service design.

Currently establishing partnerships with public sector organisations to pilot trauma-informed frameworks in high-stakes citizen-facing services.
Content Design Content-Strategie Vulnerability Management Communication strategy Public Speaking
Independent contractor trading as Bankside Communications Ltd
Senior Content Strategist and Content Designer
DIGITAL AND IT
December 2009 - Today (16 years and 6 months)
London, United Kingdom
Freelance contractor for public, private and charity sector digital transformation projects. Senior content designer and content strategist.
Digital Transformation Content Strategy Content Design User Experience Design UX Writing
The One Touch Switching Company (TOTSCo)
Content Designer
TELECOMMUNICATIONS
September 2023 - March 2024 (6 months)
London, UK
Defined content strategy and operational documentation for Ofcom-mandated industry-wide switching process for telecom providers, ensuring alignment with telecoms regulatory obligations. Produced process maps, user and operations manuals, website and annual report through research and stakeholder engagement. Delivered unified content framework adopted across member providers, enabling redesign of the TOTSCo portal.
Content Strategy Communication strategy Graphic Design Brand content