Description

Strategic Social Media Freelancer with a Master’s in Strategic Brand Management, specializing in building impactful brand identities and platform-specific strategies for fashion and lifestyle brands. Experienced in developing and executing end-to-end social media strategies that align with brand positioning, enhance consistency, and drive measurable growth. Skilled in translating brand values into compelling digital narratives, leveraging analytics to refine content performance, and collaborating cross-functionally to support campaign and product launch success. Passionate about helping brands grow through strategic storytelling, audience insight, and cohesive brand development.

Languages

German
Native or bilingual
French
Conversational
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

The Frankie Shop
Senior Social Media Manager
March 2024 - Today (2 years and 3 months)
Orchestrated and oversaw daily operations and product launches across key social platforms, including Instagram, Pinterest, and Snapchat, ensuring seamless execution and brand consistency Led cross- functional coordination with the design and product teams to ensure that social media content authentically represented seasonal collections and brand ethos, strengthening market presence Continued to manage and curated daily content for Frankie Shop's social media platforms, increasing Pinterest follower engagement by 30% within six months Conducted competitive analysis and social listening using Dash Hudson to inform content strategy, focusing specifically on Pinterest
The Frankie Shop
Social Media Assistant
March 2023 - March 2024 (1 year)
Curated, managed, and organised branded user-generated content (UGC) for strategic use in content creation, enhancing brand authenticity and audience engagement Supported and led influencer activations and high-profile special projects, such as fashion weeks, editorial and e-commerce shoots, and brand events, driving brand visibility and industry recognition Developed and implemented a comprehensive content strategy for new product launches, taking the lead on Snapchat and Pinterest reporting to provide actionable insights and optimise campaign performance.
Self
Social Media Content Creator
December 2020 - Today (5 years and 6 months)
Strategically planned, produced, and edited content across multiple social media platforms, driving engagement that resulted in over 180k+ cumulative views Developed and maintained a consistent content strategy, growing an engaged following to 65k on X, 29k on TikTok, 6k on Instagram, and 4k on Pinterest, enhancing brand presence across key channels Leveraged platform analytics to analyse engagement and traffic, using data driven insights to optimise content performance and refine social media strategies Created comprehensive social media strategies and supported brand development initiatives, ensuring cohesive brand identity, tone of voice, and visual consistency across all platforms