About Agy
I help founders and leadership teams turn insight and opportunity into clear strategy, scalable propositions and sustainable commercial models. With senior experience across media, technology and emerging health sectors, I bring structure and momentum to complex, ambiguous challenges - bridging strategy, commercial and delivery. I typically lead market and opportunity sizing, proposition and go-to-market development, partnership and commercial strategy, working closely with cross-functional teams to deliver growth-focused outcomes, most recently within innovation-led and women’s health innovation businesses.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Ultra Violet AgencyStrategy and Partnerships LeadHEALTH AND WELLNESSOctober 2025 - Today (8 months)London, United KingdomI work closely with the founder to help build and scale the business from an early-stage foundation, operating across strategy, commercial and delivery. Partner with the founder to shape overall commercial and growth strategy, translating research and foresight into clear propositions and scalable offerings.
- Lead end-to-end proposition development, from early concept and opportunity sizing through to go-to-market planning and delivery across sponsorships, white-labelled insight products and bespoke consulting engagements.
- Design and evolve the partnership and collaboration model, defining priority sectors, qualifying opportunities and structuring engagement models to support long-term, sustainable growth.
- Own key workstreams across client and partner engagements, managing senior stakeholders and driving alignment from early strategic discussions through to commercial agreement and execution.
- Develop business cases and commercial models to support new offerings, ensuring clarity on value creation, feasibility and scalability.
- Shape brand positioning and market narrative, working with research and marketing to establish Ultra Violet as a credible foresight and innovation partner within women's health and adjacent sectors.
- Nutritionally AgyFounderHEALTH AND WELLNESSMay 2024 - Today (2 years and 1 month)London, United Kingdom
- Founded and developed a nutrition and wellness brand focused on evidence-based, natural approaches to health optimisation.
- Built the business from concept to launch, including brand identity, website development, and service design.
- The project reflects expertise in nutritional therapy, commercial strategy, and the growing health and wellness market, with an emphasis on practical, sustainable solutions that fit into modern lifestyles.
- Yahoo Inc. (previously Verizon Media)International Strategic Partnerships Director / Global Director of Partnership DevelopmentTECHMay 2019 - April 2024 (4 years and 11 months)London, United Kingdom
- Led global strategic partnership innovation strategy to identify, prioritise and deliver new opportunities across Yahoo's adtech, content and data ecosystem, operating across multiple regions and business units.
- Defined and executed strategic growth theses across emerging sectors, including management consultancies, connected cars and market-specific revenue streams, strengthening Yahoo's global footprint and long-term commercial position.
- Built investment cases, commercial models and resourcing plans to evaluate new opportunities, secure executive sponsorship and enable cross-functional adoption at scale.
- Worked closely with Product, Technology, Sales and Editorial teams to translate strategic opportunities into in market propositions, aligning commercial ambition with technical feasibility.
- Owned end-to-end strategic delivery, from early opportunity sizing and partner evaluation through to commercial structuring, go-to-market planning and launch.
- Spearheaded Yahoo's entry into the connected car category, leading market sizing, partner identification, commercial modelling and full delivery to embed Yahoo consumer products into in-car environments.
- Led complex, multi-party partnerships and platform and content integrations, managing commercial, legal and operational considerations to ensure strategic alignment and high-quality user experience.
- Delivered high-value partnerships, including a £1.5m+ exclusive inventory deal with a leading sports publisher, unlocking incremental revenue and extending DSP reach.
- Managed senior stakeholder alignment across Product, Legal, Finance, Engineering and Marketing, providing ongoing strategic oversight, performance review and optimisation post-launch.
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Education
- Mental Health AllyMental Health At Work2019Mental Health Allies is a volunteer programme adopted by Yahoo UK, giving employees a chance to speak to someone, confidentially. Allies do not judge or offer professional advice but are trained to listen and sign post resources to help fellow employees find the support that is needed.
- Level 6 Diploma Nutritional TherapyCNM College of Naturopathic Medicine2023Grade: DistinctionGrade: Distinction Level 6 Diploma awarded: Nutritional Therapist Accreditation: ANP, NNA, GNC
Certifications
- Prince2 Foundation & PractitionerPrince22016