About Ahmed
- Custom module development and bespoke functionality
- ERP, WMS and M2E integrations
- Performance optimisation, caching strategies and CDN setup
- Magento upgrades, patching and long-term maintenance
- Advanced JavaScript, theme customisation and multi-store setups
English
Native or bilingual
Arabic
Conversational
Experience
- Website Marketing LtdMagento Developer (Agency Contract)June 2021 - Today (5 years)Sevenoaks, United KingdomWebsite Marketing Ltd is a UK-based digital agency delivering Magento eCommerce solutions for a range of clients. I have worked with them on a subcontract basis, providing hands-on Magento development across multiple projects.My role focuses on delivery and problem-solving, supporting the agency with new builds, custom development, fixes and ongoing technical work across a portfolio of Magento stores.Key work delivered:
- Full Magento 2 website builds, from initial setup through to launch
- Custom Magento development, implementing bespoke functionality per client requirements
- Ongoing bug fixing, troubleshooting and stabilisation of existing stores
- Theme customisation and frontend enhancements
- Third-party integrations, including operational and marketing tools
- Server maintenance and technical support in collaboration with hosting environments
- Magento upgrades, patching and general maintenance
During this engagement, I worked across multiple client projects in parallel, delivering reliable outcomes within an agency environment and adapting quickly to different codebases, requirements and timelines.Notable Magento projects include:- Natural Health Practice
- Best Health Food Shop
- Atman Retail
- Solrayd
- Plus additional Magento stores delivered and supported during the engagement
This role highlights my ability to integrate smoothly into an agency workflow, take ownership of technical tasks, and deliver consistent, high-quality Magento work across diverse client projects. - LenehansYou Head of eCommerce & Web DevelopmentFebruary 2021 - Today (5 years and 4 months)Dublin, IrelandLenehans operates a high-traffic Magento 2 eCommerce platform with complex operational requirements, multiple integrations and a large product catalogue.I have been hands-on in the build, ongoing development and long-term evolution of the platform. The work has been delivered progressively in stages, alongside parallel commitments with another client, requiring careful planning and reliable delivery without disruption to live trading.Key work delivered:
- Built and evolved the Magento 2 website, including numerous custom features and bespoke functionality
- Ongoing maintenance, security patching and Magento upgrades
- Development of custom import and export feeds to support internal systems and third-party integrations
- ERP and WMS integrations to improve operational efficiency, reliability and data accuracy
- Data migration into ERP and WMS systems, including products, stock and operational data
- Reduction of manual processes, human error and staffing overheads through automation
- Performance optimisation across frontend, backend and infrastructure layers
- Bug fixing and complex problem-solving within an existing, business-critical codebase
- Theme customisation and frontend enhancements using advanced JavaScript
- Multi-store setup and optimisation
- CDN setup and tuning to improve performance and resilience
A core part of this role involves working safely on a live production system, understanding the wider impact of changes, and delivering improvements incrementally to ensure stability while the business continues to trade.
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