Description

Strategy & Business Development Consultant | Stratégie commerciale & développement business | FMCG & Pharma | Digital Transformation | Power BI & Go-to-Market Europe

I’m a Strategy & Business Development Consultant helping European companies design and implement data-driven commercial and marketing strategies that accelerate growth and improve performance.

With 5+ years of experience in business strategy, brand development, and innovation, I combine analytical thinking, creativity, and technology to deliver measurable results. My background includes leading commercial strategy, market expansion, and digital transformation projects in the pharmaceutical and FMCG sectors across international environments.

Typical missions / Projets types :

Strategic & commercial planning (stratégie commerciale et plan d’action)

Business development & go-to-market strategy (développement commercial & lancement sur de nouveaux marchés)

Market and competitor analysis (analyse marché & benchmarking concurrentiel)

Process improvement & performance dashboards (optimisation des process et création de tableaux de bord Power BI)

What makes me different / Ce qui me distingue :

I connect business strategy, creativity, and technology to design clear, actionable, and data-driven solutions that generate measurable impact. Passionate about innovation and performance, I bring an entrepreneurial mindset and cross-sector expertise to every project.

Languages / Langues :

English – Fluent

Spanish – Native

French – Currently learning / en cours d’apprentissage (niveau intermédiaire)

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Grupo Bimbo
People Manager – Global Compensation (MBA Project)
RETAIL (LARGE RETAILERS)
June 2025 - August 2025 (2 months)
Mexico City, CDMX, Mexico
• Led the design and deployment of a global mobility tracking system connecting HR and Global Mobility areas, reducing operational follow up time by 35%
• Automated manual reporting processes using Power Automate, SharePoint, and Power BI, cutting data processing time from 5 days to less than 1 day per cycle
• Aligned project metrics with P&L objectives, ensuring cost efficiency and transparency in global compensation management
• Delivered a scalable digital dashboard adopted by regional HR teams, enhancing decision-making and tracking of international assignments company-wide
• Presented final outcomes to senior leadership, positioning the model as a best practice for future global mobility projects
Project Management Digital Transformation Innovation Team management Process facilitation
Fábrica de Dulces Miguelito
Strategic Commercial and Marketing Manager
RETAIL (SMALL BUSINESS)
July 2020 - September 2024 (4 years and 2 months)
Mexico City, CDMX, Mexico
• Implemented a customer service-focused sales strategy, achieving 16% growth (2021–22), 12% (2022–23), and 18% in 1H 2024.
• Reduced average delivery time from 18 to 7.5 days through route and logistics optimization
• Created the company's first e-commerce division, expanding national reach within six months
• Launched new products across candy, fruit pulp, and co-branding lines with brands such as Miniso, Naturasol, Toysicle, and The Corner
• Integrated multinational convenience store chains, adding 15,000 new points of sale
• Trained senior staff on Power BI, achieving full automation of sales reporting within one year
• Led marketing initiatives positioning Miguelito as the #1 powdered candy brand in the Mexican wholesale market
Commercial strategy Innovation Project Management Business development Corporate strategy
Grupo Nichos
Project and Logistics Coordinator
PHARMACEUTICALS INDUSTRY
March 2017 - August 2020 (3 years and 5 months)
Mexico City, CDMX, Mexico
• Coordinated projects with P&G Personal Health Care, MSD, Merck, Bioderma, Galderma, and Omron, managing an annual portfolio worth ~MXN 67M
• Designed and implemented KPI frameworks using ATV and DDD data to enhance sales performance visibility and decision-making
• Created the company's logistics department, optimizing supply chain operations and securing four new major clients including Pfizer and P&G Health Care
Project Management Corporate strategy Commercial strategy Supply chain Business development