Aj Kruijer

Hello!

I bring 15+ years of enterprise B2B SaaS sales experience, including senior leadership roles across UK&I and Benelux. I’ve consistently sold complex enterprise deals in the £100K–£1M+ ARR range, most recently at Press Ganey | Forsta and previously at FlowX.ai, where I closed a €650K ARR (5-year) deal within a highly complex banking environment.

I’ve applied structured sales methodologies such as MEDDIC and Challenger across multiple roles, particularly at Bizagi and Medallia, where I exceeded quota up to 154%. I’m experienced in navigating enterprise procurement, InfoSec, legal negotiations, and multi-stakeholder decision cycles with organisations like Santander, BT Group, Philips, and Waitrose.

I’ve also helped build and scale sales functions in high-growth SaaS environments and have strong exposure to AI-driven and analytics-led platforms.

Happy to discuss any areas in more detail.