About Akinola
Digital Marketing & Analytics Expert helping businesses turn data into growth. I specialize in GA4, Looker Studio, campaign attribution, CRM analytics, and performance dashboards — making your marketing spend measurable and more effective.
With 10+ years’ experience supporting global brands and events (Olympics, banking, insurance, ecommerce), I bring a mix of technical skill and strategic insight to improve your digital performance, conversion rates, and customer journey understanding.
Let’s work together to optimize your data, reporting, and marketing ROI.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- ON LOCATION (PARIS 2024 & MILANCORTINA2026 OLYMPICS AND PARALYMPICS)Global Senior Digital and Analytics ManagerTRAVEL AND TOURISMFebruary 2024 - Today (2 years and 4 months)Paris, France
- AI-Driven Revenue Forecasting: Transitioned sales forecasting from legacy Excel files to Machine Learning workflows using Google Vertex AI and Snowflake Cortex AI.
- Engineered predictive models (Arima Plus) trained on Paris 2024 and historical Milan data to generate accurate sales ranges for upcoming quarters and long-term predictions for the LA28 Olympic Games.
- Lead global insights and analytics for Paris 2024 and Milan Cortina 2026, attributing over €200M in net revenue by translating consumer data into product innovation.
- Design integrated insight frameworks consolidating GA4, Salesforce, Snowflake, and Looker Studio into consumer-focused recommendations for senior management.
- Deliver strategic storytelling to global leadership, influencing channel mix, market expansion, and innovation priorities.
- Facilitate cross-functional alignment between global and local teams (Marketing, Sales, Category) to drive cohesive analytics strategies
- EUROP ASSISTANCEDigital Performance Analyst and CROBANKING AND INSURANCEMay 2023 - November 2023 (6 months)Paris, France
- Developed a comprehensive customer experience (UX) roadmap using conversion rate optimization (CRO) techniques and data analytics, leading to a 25% increase in claim efficiency and boosted completion rates across the digital platform.
- Optimized analytics operations through the successful integration of Google Analytics 4 with GTM, resulting in increased accuracy of event tracking while maintaining full adherence to EU regulatory standards for GDPR compliance.
- Executed strategic deployment of artificial intelligence solutions that enriched responses for frequent inquiries; achieved direct improvement of customer interactions impacting nearly 15% growth in net promoter score (NPS).
- Refined the overall data processing framework with Looker Studio, delivering an impressive 20% boost in operational efficiency while enabling teams to focus on critical decision-making throughout product development phases.
- Designed customized analytical dashboards, cutting report preparation time by 30% while boosting data clarity; empowered stakeholders with focused insights leading to more informed product iteration decisions.
- DOLEAD AGENCYGrowth Marketing and Analytics ConsultantFebruary 2023 - May 2023 (3 months)Paris, France
- Directed revenue analysis initiatives leading to campaign management with Gross Revenues totaling $123,000; achieved exceptional improvement in Net Revenue Margin from 39% up to a robust 82%.
- Analyzed user behavior data and implemented targeted strategies that elevated conversion rates from 10% to 21%, simultaneously reducing the cost per acquisition (CPA) from $8 to $2.63, driving revenue growth.
- Analyzed user behavior patterns with advanced analytics techniques; identified key opportunities that improved campaign effectiveness by 35%, decreased churn rates among top-tier accounts by 20%, and boosted average revenue per user (ARPU) by 18%.
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Education
- MBA - Digital TransformationEMLV - École de Management Léonard de Vinci
- Master, Marketing & SalesROME Business School2021Master, Marketing & Sales