Alan Tyldesley

Leading strategic commercial initiatives for the retail category at Spotify Advertising, driving ad revenue growth among multinational retail clients including LVMH, Kering, Nike, Adidas, and eBay. Driving industry relevance through thought leadership and strategic guidance, whilst facilitating EMEA wide commercial partnership development in the retail sector.

Led brand marketing and PR strategies for Lampoo, a luxury resale business built on circularity. Successfully launched the brand in the UK, achieving 300%YoY revenue growth and a 400% increase in social media following. Managed a team of 5 responsible for brand positioning, social media, website, email marketing, influencer engagement, and PRactivities. KeyAchievements: Oversaw the rebranding of Lampoo, elevating its market presence and driving customer engagement. Implemented innovative social media campaigns, resulting in a 40% increase in online conversions. Secured strategic partnerships with influential fashion bloggers and industry publications, enhancing brand visibility.

Directed global omni-channel marketing and communications strategies for Women's & Men's Fashion,Accessories, Sports &Activewear, and Childrenswear. Aligned marketing initiatives with senior stakeholders, ensuring objectives and commercial targetswere met. Managed brand campaigns across various channels, including ATL, social media, PR, website, online marketing, search, affiliates, and events.