About Alberto
Spanish
Native or bilingual
English
Fluent
Experience
- SalesforceGlobal Head of Deal Strategy & Sales Enablement –TECHJanuary 2018 - May 2025 (7 years and 4 months)Madrid, Spain• Grow revenue and market share globally (+20% pp win rate uplift) by leading a global function with presence in all continents.• Boosted ACV won by delivering proactive deep competitive deal coaching and scaling targeted global/local programs.• Built a new global function from scratch, recognized as best-in-class and key to transforming a legacy function.• Defined and executed the strategic vision: designed operating model, value proposition, team profiles and hiring plan; secured regional buy-in and scaled globally• Established an innovative model that inspired cross-functional transformation across other global teams.
- SAPSenior Leadership Roles in Customer-Facing FunctionsTECHJanuary 2006 - January 2017 (11 years)Madrid, Spain• Head of Value Engineering, Closed multi-million contracts by developing value-selling initiatives engaging C-level across multiple industries in companies such as Mango, Gestamp, Ferrovial, ACS, Acciona, Antolin and ENCE. These initiatives required a strong understanding of the business, the company's opportunities and pains in a collaborative work with the business/technological functions to define a long-term plan to transform the capabilities needed. Managed a team of 5 talented individuals. Increased the scale by leading project teams with system integrators (eg. IBM, Indra,…)Head of Strategic Deals, Iberia & Board Member: Closed large-scale deals >$1M by leading deal strategies, pricing, and negotiations. Highly visible team reporting to Global Sales President. Developed successful go-to-market and territory planning strategies.COO & Head of office for CEO of SAP Industries in EMEA: Led Operations for EMEA Industries: budgeting, set and monitor performance KPIs, forecasting, managing roles to launch new teams (eg. Head of Gaming & Entertainment and lead a Re-sell motion of custom developments, among others)Business Development Lead, Manufacturing EMEA to advise clients on digital transformation to enhance operational efficiency and customer engagement.
- FreelanceFreelance management consultantCONSULTING AND AUDITSJanuary 2005 - January 2006 (1 year)Madrid, Spain• Developed customer activities to sell and deliver transformational projects for customers in transportation and telco• Led transformation project in Telco to improve commercial processes engaging multiple functions• Led strategic project to improve efficiency of port terminals
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Education
- Executive MBAIESE (Universidad de Navarra)2002Executive MBA
- Bachelor in BA &atUniversidad Autonoma Madrid1994Bachelor in BA &