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Aled Dicken

Lead Generation & Business Development
  • Suggested rate
    €891 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Aled's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Remote only
Primarily works remotely
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Skill set (11)
Aled in a few words
I have nearly two decades experience direct selling for some for the largest IT vendors in the industry. As a result, I have gained extensive knowledge and insight into the generation best practice, providing myself with a proven track record.

As a new business hunter, I have been generating my own leads for a number of years, breaking into such accounts as Jaguar, Land Rover, Unilever and Santander.
my approach is structured, methodical, professional, with a emphasis on a consultative sale approach.

I always aim to provide lead to a qualified to the furthest extent possible based around a medic sales methodology.

i'm happy to work around a team and provide insight where possible.
Experience
  • Ancoris
    Google Cloud Business Director
    TECH
    November 2021 - Today (3 years)
    Industry lead for Financial Services, Fin-Tech and Professional Services.
    Responsible for reselling Google Workspace and Google Cloud Platform commit contracts, along with Ancoris’ own range consultancy services, managed services and support.
    Manging commercial negotiations that are customer centric with C-level customer contacts.
    Achieved 87% of my net bookings target within FY 22, creating a FSI territory from the ground up within Ancoris.
    Selling into such organisations as: Santander, ComplyAdvantage, WorldRemit, FNZ and DoJo (formally Paymentsense).
    Lead with a consultative sales approach, establishing a key customer use case that aims to solve a commercial need within a customer’s business operation.
    Create industry specific campaigns, designed to generate a community-based selling approach, establishing industry creditability and transfer knowledge to my customers.
    Establish an extremely close working relationship with Google. Dove-tailing in with Google’s working structure and sales approach to sell Workspace and GCP across Corp, Enterprise and Digital Native teams.
  • SUSE
    Enterprise Account Director
    TECH
    November 2019 - October 2021 (1 year and 11 months)
    United Kingdom
    Target driven; new business sales role tasked with aggressive business expansion. Two promotions within the sales team in three years at SUSE, including SAP Territory Director and Enterprise Account Director for Manufacturing
    Achieved 147% of quota in my last year in the role at SUSE, closing long running opportunities as global account manager for JLR and Unilever.
    Achieved 121% of target in my first full year at SUSE (FY18) including new logo sales to The Co-op and Unilever. This FY resulted in my nomination for Sales Person of the year in EMEA and my first attendance to SUSE’s president’s club.
    Achieved 105% in a new role as SAP Territory Director, focused on opening new business as well as managing existing global SAP S4 migration accounts. New logo sales include, The Body Shop, JCB and Burberry.
    Promoted to Enterprise Account Director for manufacturing, which includes global account responsibility within SUSE for Unilever, JLR and JCB.
    Working with C-Level contacts within my account base to elevate the relationship beyond infrastructure.
    Constructed complex multi-year contracts with large international businesses, which included cumulative spend discount levels with contract deadlines, tailored services requirements and elevated response times.
    Responsible for driving the wider virtual team within SUSE including assigning technical responsibilities, legal contract engagement, commercial agreements and relationship cultivation.
    Developing our channel partnership program, working with a large number and vast array of channel partner businesses, including, distributors, system integrators, resellers, cloud service providers, global independent software vendors and hosted system providers.
    Assumed managerial responsibilities when required, such as team forecasting to senior management and interviewing.
    Presented on stage to the global sales team at SUSE’s yearly sales summit discussing my approach and deal success.
    Mentorship to junior members of the sales team and graduates.
  • Veritas Technologies Corporation
    Enterprise Account Manager
    March 2015 - December 2016 (1 year and 9 months)
    Veritas have helped our customers in all industries optimise their data protection, organise their archiving structure, providing multiple areas of cost savings, all platform high availability, disaster recovery testing for enterprise business continuity and peace of mind. We have also provided information governance for e-discovery and efficient data investigation auditing, which can dramatically reduce our customers legal counsel costs and enquiry response time. As our customers will testify, all of our offerings together provide a comprehensive and market leading data management platform.
    • I have been responsible for breaking into new accounts for Veritas along with maintaining a high level relationship with historical customers.
    • I have translated technical based conversations into commercial business focused problem solving for C-Level contacts within my customer base as well as new accounts.
    • Territory and account planning to ensure my business and personal goals are met and an structured approach to my go to market strategy for all portfolio products and services.
Recommendations
Education
  • Bachelor of Science
    The University of Salford
    2003
    Bachelor of Science, Business Information Systems
  • Advanced GNVQ, Business Studies
    Ysgol John Bright
    1999
    Advanced GNVQ, Business Studies