Description

I’m an experienced Email Marketing Manager with 8 years of hands-on expertise in CRM strategy, campaign automation, and lifecycle marketing. Over the years, I’ve led high-performing email teams, managed end-to-end campaigns, and driven measurable results across multiple channels. I have a strong command of tools like Hubspot, Klaviyo, and Mailchimp, and I’m passionate about using data and customer insights to craft targeted, high-converting email experiences. With a background in data analysis and a sharp eye for detail, I thrive on optimizing performance through segmentation, testing, and continuous improvement. I take pride in building scalable email programs that not only meet business goals but also create meaningful customer connections.

Languages

English
Native or bilingual
Hindi
Basic
Urdu
Fluent

Workplace preferences

Remote only

Primarily works remotely

Odla Dubai
CRM Manager
February 2023 - Today (3 years and 4 months)
Created and optimized powerful email marketing campaigns using Klaviyo and WebEngage, increasing campaign relevance and effectiveness through highly segmented, data-driven approaches. Oversaw CRM database management, ensuring data integrity and precision in segmentation that fueled successful targeted and personalized campaigns, contributing to increased conversions and customer satisfaction. Designed and implemented automated workflows and lifecycle campaigns (e.g., welcome series, abandoned cart recovery, re-engagement), enhancing the user journey and generating consistent revenue streams. Spearheaded continuous optimization of email campaigns through A/B testing and performance analysis, resulting in significant improvements across key KPIs, including open rates, click-through rates, and conversions. Drove data-informed decision-making by analyzing email campaign metrics and KPIs, extracting actionable insights that directly supported revenue growth and refined future campaign strategies. Collaborated closely with cross-functional teams, ensuring seamless alignment of email marketing efforts with broader marketing and business initiatives, enhancing customer experiences and brand consistency.
PIKKY
Data Analyst/Email Marketing Specialist
September 2021 - April 2023 (1 year and 7 months)
Fremont, CA, USA
Collected, analyzed, and interpreted key data metrics to uncover actionable insights that drove enhanced email marketing strategies and customer engagement initiatives. Identified critical patterns and trends within email marketing performance data, such as open rates, click-through rates, and customer behavior trends, translating them into data-driven recommendations to optimize future campaigns and boost ROI. Utilized Power BI to design and deliver compelling data visualizations, providing teams with a clear, data-informed view of email campaign performance, customer journey trends, and future optimization opportunities. Collaborated cross-functionally to ensure that insights from data analysis translated directly into targeted email marketing strategies, helping increase personalization, improve engagement metrics, and align email initiatives with overall business goals.
Mavenclickz Media
Digital Marketing Specialist
May 2016 - August 2021 (5 years and 3 months)
Bengaluru, Karnataka, India
Drove a 30% increase in engagement by developing and executing data driven digital marketing strategies across channels, including email, social media, SEO, PPC, and content marketing. Enhanced CRM segmentation and targeting, enabling personalized email and social campaigns that improved click-through rates by 15% and increased customer retention by 10%. Implemented A/B testing strategies on key campaigns, optimizing conversion rates and improving overall audience engagement across multiple platforms. Collaborated effectively with cross-functional teams, ensuring digital marketing efforts aligned with broader business goals, ultimately enhancing brand consistency and customer experience