About Aleš
- 5+ years in digital marketing
- 10+ years in sales
- Performed in MNEs, SMEs and Start-ups.
- International work experiences from: Denmark, Germany, Czech R., Austria, Slovenia, and other regions (US, Brazil, Angola, UAE).
- Education: International Master of Business.
- Reliable, responsible, credible and resourceful;
- Goal-oriented & persistent, and
- Adaptable and a fast learner.
- Market & Product Strategy.
- Commercial & Sales Development.
- Operations & Project Management.
- Business Administration and Management.
Slovenian
Native or bilingual
English
Native or bilingual
Portuguese
Conversational
German
Fluent
Experience
- FOBIAChief Operating Officer(COO)E-COMMERCEDecember 2020 - October 2025 (4 years and 10 months)Ljubljana, Slovenia
- Establishing a business on marketplaces Amazon.com and Walmart.com. In less than 6 months creating a fully automated, highly profitable, $4k/day ($1,2 mio between Sept 23' - Oct 25') revenue system in a highly competitive and established pest control micro niche. Setting up the brand, product listings, integrations, advertising, automations, content, affiliates, etc.
- New Product Development. Areas: food supplements, luxury mechanical wristwatches, pest control, home accessories, optical AI vision, and human performance products primarily oriented for the US market.
- Core Business Maintenance and Development. Adding four new segment lines and diversifying revenue dependence.
- Web Page Development Management. Various websites. Conducting regular visual and UX front-end improvements, content creation, CR optimizations (using VWO, Clarity, split testers), technical back-end upgrades (Core web vitals, mobile-friendliness), and updates on proprietary websites, Shopify Stores and Wordpress pages.
- Management and acquisition of Business Partners, Processes, and Systems. Search, Selection, Negotiations, Onboarding, and Maintenance of freelancers, agencies, organizations, and other integrations. Online and/or in person.
- Strategic, Creative, and Operational Marketing. Some examples: creation of Brand Book, ™ reg., Setup and mng. of Analytics (UA, GA4, Matomo), Emailing and SMS System Mngmnt. (Klaviyo, GR), Digital and Physical Marketing Assets Creation (Brochures, Leaflets), Ad Creation, Campaign Setup and Management (Google Ads, Facebook, Taboola, Criteo, Reddit, TikTok), acq. of UGCs, conference attendance.
- Support Systems Management. Call center, support team, CRMs, and 3PL systems.
- Accountability and Management for the company's tax (State & Federal levels), payment (PCI) and technical compliance (EPA, ECHA).
- Regular Ad Hoc requirements to ensure ongoing operations of a small international business consisting of 5 employees and generating $6 mio an. revenue
- KOLEKTOR ETRAArea Sales Managerfor Power and Special TransformersMECHANICAL ENGINEERINGSeptember 2014 - November 2020 (6 years and 2 months)Ljubljana, Slovenia
- International sales of custom designed transformers in the range up to 400 kV and 500 MVA for clients of various industries, EPCs and public utilities in the field of energetics.
- Driver of new and existing market development: market analysis, search of international business opportunities, coordination & leadership of the agent network, performance of techno-commercial clarifications and negotiations, client and business partner acquisition, participations on fairs and other industry events.
- Key Account Management: consultation, sales, negotiations, remote and in-person client support.
- Project Management: initiation, supervision, execution (ad-hoc tasks, exception handling, problem-solving, claim handling, customer support, logistics), cross departmental and cross supplier coordination of activities, post-delivery activities; continuously accountable for several projects main KPI's (budget, scope, delivery deadlines, contractual terms, exc.).
- Responsible for: Germany, Austria, Czech R. and United Arab Emirates.
- BIRING BIROHead of salesFebruary 2014 - September 2014 (7 months)Trzin, Slovenia
- KAM and search for new business partners.
- Conception of new sales packages and contracts; catalogue of offered packages; web campaign and presentation on a conference.
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Education
- International Master of Business.International Master of Business.
- INTERNATIONAL MASTER OF BUSINESS (IMB)SEB2013INTERNATIONAL MASTER OF BUSINESS (IMB)