About Alexander
- 20 years media industry experience presenting the RIGHT message at the RIGHT time to the RIGHT audience.
- My analytical and observational skills gained in market research, media planning, licensing and sales to grow your business’ target audience with the best content.
- B2B, B2C, ‘through the line copy’ across Digital, Mobile, TV, radio, OOH, Print and Experiential.
- I have worked with a huge number of brands from Private Banks (Pictet, UBS, Julius Baer), Consulting firms (KPMG, Deloitte, EY) through to Retail (Unilever, Sainsburys, Tesco) and Tech (Google, Lenovo, Microsoft).
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Harvard Business ReviewDirector, Sales & ResearchMay 2016 - Today (10 years and 1 month)London, UKHelping B2B Marketers and Communications teams reach the C-Suite with the right message at the right time in the right environment.- Lead for HBR-Analytic Services (HBR's thought leadership output) in Europe & India- Sponsor content on hbr.org- Sponsored Webinar & Events- Display across: Digital & Print- Podcast placements & sponsorships- Lead generation- Print Advertorials
- FlixmediaGlobal Brand Engagement ManagerJanuary 2016 - April 2016 (3 months)- Business Development across: Consumer Electronics, Toys and Fashion- Offering clients Shopper Insights and Content Syndication programmes to pull their existing brand content and push it out to our Global Retailer Network
- Research NowMobile and Digital Sales Director EMEADecember 2014 - December 2015 (1 year)- Powering Mobile and Digital INSIGHT solutions to clients, via our best in class permission based big data collection and reporting- Leading the market in ad effectiveness- Validating and evaluating campaigns in real time- Multi Device reporting
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Education
- Distinction - Diploma, Copywriting Course QLS Level 4College of Media and Publishing2022Distinction - Diploma, Copywriting Course QLS Level 4
- CORe Economics for Managers, Financial Accounting, Business AnalyticsHBX | Harvard Business School2018CORe Economics for Managers, Financial Accounting, Business Analytics