About Alexander
With a proven track record in fashion and over 10 years of experience, I offer a unique blend of skills to help your brand thrive. As Head of Digital and Marketing at JULIEN MACDONALD, I spearheaded digital-first strategies, driving growth and elevating customer experiences. My background includes overseeing digital platforms, implementing branding initiatives, executing digital marketing campaigns, and managing CRM systems.
Previously, as Creative Director at Evolution Media Music, I played a pivotal role in a prominent record label's creative success. As Marketing and Creative Director at My Specialist GP, I developed and executed comprehensive marketing strategies. These experiences honed my storytelling abilities and nurtured my innovative thinking.
Focused on high-end and luxury brands, I orchestrated the planning, digital and social aspects of Fashion shows during London Fashion Week and collaborated with renowned brands such as QVC, HSN, Freemans, Boots, and Germany's Next Top Model for Julien Macdonald, also partnering with the Great Britain Campaign to support the 2022 Commonwealth Games and led private functions for the UK government.
Known for my perfectionism, attention to detail, and creative eye, I shaped compelling marketing materials across digital and print. Proficient in Adobe Suite, I understand social media trends and digital advertising best practices, crafting engaging content that captivates audiences.
A forward-thinking professional with strong organizational and time management skills, I excel in multitasking and high-pressure environments. Strategic thinking, problem-solving, and delivering results are my strengths. I have expertise in budget management, project coordination, and stakeholder management. Excellent communication and presentation skills allow me to collaborate seamlessly with cross-functional teams.
I look forward to contributing to your success.
Alexander Latte
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- The Creator PlatformFounder. & CEOJuly 2022 - Today (3 years and 11 months)London, England, United KingdomThe Creator Platform - Content Creation and User Generated Content done right. Content Creators, get paid for your creativity. Brands, you need high-quality evergreen content.
- Julien Macdonald LimitedHead of Digital & SocialJuly 2019 - Today (6 years and 11 months)London, England, United Kingdom- Expert knowledge of production management, post-production, photography, video, copywriting and producing- Collaborate to understand business objectives and create elegant, user friendly results- Creative Strategist role responsible for leading the brand's digital-first strategy.- Responsible for Brand identity, its growth and approval of all brand assets- Identifying new areas of digital growth and clearly and efficiently communicate ideas and rationale to key stakeholders on current ecommerce industry best practices- Oversee the relationship with digital agencies, contractors and talent as well as the e-commerce team- Co-developing the customer relationship management strategy (CRM) with external companies by helping create a 360° view of the customer, capturing their interactions with the business to better understand purchasing behaviours- Development of strategy for digital platforms, customer experience for licensing, digital marketing & CRM- Develop strategies and plan the delivery of the trading and marketing calendar for campaigns- Create a comprehensive strategy to build social media capabilities at Julien Macdonald Ltd.- Digital asset management ensuring assets are reviewed, stored, and securely managed
- AlexLatte.comCreative Director and StrategistAugust 2018 - Today (7 years and 10 months)London, England, United KingdomWORKED ALONG: Julien Macdonald, Virgin Media, Xenomenia Records, Truffle Social, Aperol Spritz, London Design Festival, Now TV, Google, Santander Bank and the National Osteoporosis Society among others.• Designed and directed trade and consumer advertising campaigns whilst developing, maintaining and updating all corporate communications with the sales team, internal stakeholders and clients.• Implemented social media strategies and headed creative teams in the complete design process for social media content, print media, websites and video editing. This included client consultation, conception, design and implementation.• Tasks include constructing innovative Paid Social promotional campaigns; designing bespoke Still and Video Content, Gifs and animations relating to a particular client or service as well as organising multi-platform marketing strategies for clients.• Create campaign ideas for case studies, pitches and client presentations• Design layouts/finished work for print ads, TV, direct mail, collateral and/or merchandising pieces• Develop the visual design, layout and feel of the advertising to be executed in various interactive media• Independently lead work while knowing how and when to collaborate with Account and Project Management teams to bring clarity and solutions• Participates as a Creative Director in new-business development efforts
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Education
- Associate Degree in AdvertisingUniversidad de Valladolid2013Bachelor's degree, Advertising