About Alexander
• Over 25 years leading conference/event organisations, setting strategic direction and driving profitability through cross-functional collaboration across production, sales, marketing, and key stakeholders.
• Accomplished sales leader with a strong track record of building, developing, and leading high-performing, multicultural sales teams across multiple global locations, often simultaneously. B2B Sales, Cold Calling, Direct Sales, Account Management, Phone Based Sales, Media Sales.
• High-level, delegate sales, sponsorship sales and production experience.
• Deep understanding of various sales methodologies.
• Skilled in recruiting, training, motivating, mentoring, and managing high-volume sales teams, with a focus on performance, development, and long-term success. Consummate passion for developing Grade ‘A’ talent.
• Proven experience in successfully embedding new sales methodologies, processes and initiatives in established and new sales teams.
• Driving core values and business culture within teams aligned to overall business objectives through clear communication of the sales vision.
• A clear and collaborative communicator, adept at engaging stakeholders across all levels of the business to align goals, drive initiatives, and foster strong working relationships.
• Maintains a strong focus on key sales metrics to continuously monitor performance, identify both weaknesses and opportunities, and drive measurable improvements.
Dutch
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
London (up to 10km), Colchester (up to 10km), Ipswich (up to 10km)
Experience
- FreelanceFreelance Sales and Events SpecialistJune 2025 - Today (1 year)Available for direct sales, sales leadership, sales training, sales management and sales consultancy.Over 25 years of sales and event experience, from production, event operations, delegate sales to sponsorship/exhibition sales and general management.Expertise in: Sponsorship Sales, Exhibition Sales, Conference Production, B2B Sales, Cold Calling, Appointment Setting, Strategy, Strategy, SPIN Selling, Challenger Sales, International Sales, Delegate Sales, Sales Training, Sales Management, Business Development, Account Management, Lead Generation, Sales Recruiting, Building Sales Teams, Event Management.
- Cyber Engage Ltd,Managing Director / OwnerApril 2023 - June 2025 (2 years and 2 months)London, UKRunning conference business – C-Level forums with a focus on the Cyber Security industry. Overseeing all aspects of the business. Direct leadership over delegate and sponsorship sales teams.
- Noord LtdGeneral Manager / ShareholderJanuary 2009 - March 2023 (14 years and 2 months)London, UKRunning conference business – C-Level forums, with a focus on high-level executive functions including CIO, CISO, CFO, CDO, and HR. Overseeing all aspects of the business. Direct leadership over delegate and sponsorship sales teams.
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Education
- Bachelor's degreeInternational Business Studies – Avans University of Applied Sciences, The Netherlands1995Bachelor’s degree in Commercial Economics and Business Administration