About Alexandra
Hi There!
I'm a marketing & communications professional with 12 years of experience working with tech companies across Europe and North America.
I work on everything from strategic product and content marketing projects over a few months, to quick turnaround blogs and case studies. I also provide hiring support for marketing teams, including creating job descriptions, setting KPIs, and onboarding.
I have supported over 60 companies on their positioning & value proposition strategies, more than 30 companies on go-to-market planning and strategy, and hired marketing talent for tens of companies.
Within 8 weeks, companies I have worked with have decreased their sales cycles by 50%, generated six figures of new pipeline, and closed five figures of new revenue.
My main areas of expertise are;
- Value Proposition & positioning
- Go-to-market strategy, planning and sales and marketing alignment
- Inbound marketing strategy, setup & reporting
- Content management
- Thought leadership
- Case studies
- Product marketing
- Website copywriting
Looking forward to hearing from you!
English
Native or bilingual
German
Conversational
Can work on-site
Berlin (up to 20km)
Experience
- EverfieldMarketing & Go-to-Market LeadPRIVATE EQUITYJanuary 2024 - Today (2 years and 5 months)Berlin, GermanyDesign and facilitate strategic workshops on ICP, positioning, messaging, value proposition, buying and user journeys, together with the Marketing Lead. These led to reduction in sales cycles,significant new pipeline generation, and revenue generation in weeks, not months.Align sales, marketing and leadership through a growth planning program that supports revenue aligned channel investments and optimise lead generation budgets. Monthly review program with senior stakeholders follows.Part of the small team that created a cross-functional customer journey for the company. Created guidelines and playbooks for new market expansion, TAM and ICP exploration.Hiring committee for marketing managers when needed.
- FreelanceCopywriter & Communications ConsultantPRESS AND MEDIASeptember 2014 - December 2023 (9 years and 3 months)Working with B2B and B2C technology companies on projects in the marketing,product marketing, UX writing, copywriting and company branding.Industries include: education, hospitality & travel, media and publishing, venture capital, data privacy SaaS, and healthtech.
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Education
- Bachelor of Arts in Communications and Cultural StudiesWilfrid Laudier University2013Double major in Communications and Cultural Studies International exchange at the University of Amsterdam