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Malt Strategy
Alexandra KahnAK

Alexandra Kahn

Fractional / Interim Marketing Lead

€1,050/day
Amsterdam, NL
15+ years
Brand positioning
Innovation
Commercial and marketing strategy
Digital strategy
Go to market and launch

Average response time: 1 hour

About Alexandra

Senior marketing lead in FMCG, Consumer tech and Medical. Since 2015 I’ve led as an interim senior marketing / fractional CMO, accelerating growth during most critical times. I am called to solve issues, bring structure and clarity and help frame decision making. I am know to be pragmatic, challenging the status quo, reframing opportunities and turning them into measurable business impact.

  • French

    Native or bilingual

  • English

    Fluent

  • Dutch

    Conversational

Can work on-site
Amsterdam (up to 50km)

Experience

  • Freelance,
    Fractional / Interim Marketing Lead
    November 2015 - Today (10 years and 7 months)
    Amsterdam, Netherlands
    Partnering with Corporates, scale-ups, and startups to accelerate growth and build long-term capability. Reset go-to market and marketing communication for a Medical IPL launch. Launched disruptive male beauty range in Asia, exceeding business case by €15M. Defined 3-year roadmap for Baby category; Designed digital strategies for SaaS company with +3% unique visitors after 2 months. Continue support e-commerce start to improve acquisition funnel (eg Beauty, Travel)
    Effective decision making Stakeholder management Strategic with hands on mentality Leadership Coaching
  • EMEA Bioventus (Home Medical Devices),
    Regional Marketing Lead
    January 2014 - November 2015 (1 year and 10 months)
    Hoofddorp, Netherlands
    • • Full P&L responsibility for Exogen business across 8 markets. Developed multi-year strategic marketing plans; launched 3 digital campaigns (+20% CTR); trained distributors to expand hospital penetration.
  • Philips,
    Global Consumer Marketing Director
    February 2009 - September 2013 (4 years and 7 months)
    Amsterdam, Netherlands
    • • Led global marketing & communication strategy and execution; launched premium shaving line (+2 pts share growth) and introduced disruptive Beard Styler innovation (Philips Global Business Award 2013).
Check out Alexandra's experience

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Education

  • AI For Business Sprint Certificate
    IMD Business School
    2024
    AI For Business Sprint Certificate
  • Digital Strategy & Planning Certificate
    Digital Marketing Institute
    2021
    Digital Strategy & Planning Certificate
Check out Alexandra's education

Skill set

Branding
Customer Segmentation and Analysis
Go-to-Market (GTM) Strategy
Marketing and Communications Planning
Digital Marketing

Categories