Description

Strategic and impact-driven strategy consultant with experience across public and private sector engagements in Europe and the Middle East. Lived and worked in five countries, adapting quickly to diverse markets and leading multi-stakeholder projects across digital transformation, investment governance, telecommunications, and culture.

Languages

Romanian
Native or bilingual
French
Fluent
English
Fluent

Workplace preferences

Can work on-site

Dubai (up to 50km)

Strategy& Middle East
Senior Consultant
CONSULTING AND AUDITS
January 2023 - Today (3 years and 5 months)
Dubai - United Arab Emirates
2040 Group Strategy for a GCC National Telecommunications Player
Defined a 2040 strategic vision through foresight and scenario analysis, reimagining the operating model and identifying three strategic pathways now steering corporate planning and investment
Investor Engagement and Partnership Fundraising Strategy for a GCC Real Estate Conglomerate
Established an investor governance framework with 10 partnership archetypes and standardized execution tools (RACI, SOPs, due diligence templates) for consistent outreach and RFP management
Data Strategy for a GCC Government
Led an SMO coordinating 11 entities to deliver a national reference data strategy—featuring a Single Source of Truth and a 500-entry data catalog—now showcased at GITEX 2024
Disbursement Strategy for a GCC Investment Fund in Culture
Benchmarked 16 cultural sub-sectors to design a national funding framework linking investment to measurable outcomes, leading to a national music program boosting local talent and GDP impact
National Media Sector Strategy for a GCC Ministry
Developed a media sector strategy of 30+ initiatives, informed by benchmarking 10+ global ecosystems, with initiative-level budgeting integrated into the national economic agenda
Educational Strategy for a National TVET Champion in GCC
Created a 5-year strategy and operating model for 10 institutions and 15,000+ learners, aligning curricula with industry needs through 20+ stakeholder consultations
Strategic planning Business analysis Corporate strategy
MAD (Strategy Division)
Junior Consultant
LUXURY GOODS
July 2022 - December 2022 (5 months)
Paris, France
• Retail Diversification Strategy – Luxury Hotel Chain: Developed a retail expansion strategy across 3 core markets, identifying 5 high-potential product categories and projected +15–20% incremental revenue from hospitality-driven retail formats
• Brand Home Strategy – Niche Perfume Brand: Defined the strategic vision and customer journey for the brand's first flagship store, benchmarked 10+ luxury fragrance experiences, leading to a concept proposal adopted for 2023 launch
• Rebranding & Retail Strategy – Leading Jewelry Brand: Led competitive and consumer insight analysis across 7 target markets to guide brand repositioning; optimized retail footprint, achieving projected +12% network efficiency and stronger alignment with premium consumers
• Rejuvenation Strategy – Niche Sports Brand: Designed a full revitalization roadmap integrating storytelling, product innovation, and marketing; recommendations improved brand awareness potential by 25% (based on market testing) and positioned the brand for entry into 2 new regional markets
luxury management branding Storytelling Corporate strategy brand management

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Master in Management
INSEAD
2022
Global Bachelor in Business and Administration
ESSEC Business School
2020

Alexandra Magdei

Senior Consultant

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