Alexandra Spark

Researched competitors and user preferences, including how users talk, through surveys, interviews, and dataanalysis to inform a user-centered design that addresses user pain points and business goals.

Utilized a content-first approach and validated designs and copy by conducting user testing sessions on-site andonline, employing data-driven insights to create a streamlined interface that improves overall UX.

Revamped the entire information architecture and user journeys based on existing Wix features and research, resulting in an intuitive and streamlined interface with clear labeling and navigation.

Crafted copy for the entire website, defining and expanding the content style guide and promoting a consistent brand voice and personality.

Liaised with a cross-functional team of 5 UX Writers, 2 Project Managers, and 1 Stakeholder to develop a new information architecture structure and user onboarding experience.

Orchestrated a

stakeholder interview to better understand business needs and user goals.

Designed and proposed a user onboarding experience that included a profile completion form, a new user dashboard, an onboarding tutorial, and multiple suggestions for improving written communication based on business pain points and goals.

Presented UX research findings and Figma designs to the stakeholder, resulting in approval and implementation of the proposed onboarding experience.

Collaborated with the Web Development team to write or improve UI copy such as info tips, warning messages, various descriptions, etc., and signaled any usability issues encountered, resulting in an improved product experience.

Designed content style guides, content design systems, and other materials (e.g., diagrams, e-mail templates, tutorial templates, imagery for presentations, etc.) to create a consistent and streamlined experience for both internal users and clients.

Facilitated onboarding and product education workshops in collaboration with colleagues to help users understand and use the product.

Helped build, manage, inventory, and move our knowledge base, which contained nearly one thousand pieces of content in terms of information architecture and standardization.

Wrote, edited, and proofread various types of content (e.g., end-user documentation, internal procedures, work instructions, how-to's, FAQs) based on product requirements, product testing, and discussions with subject matter experts and team members in a fast-paced environment.

Coordinated with the Romanian General Manager and Global Branding and Marketing Manager to grow the RomanianFacebook and LinkedIn pages.

Planned and promoted events and activities to enhance company culture and boost employee well-being, fostering better collaboration and camaraderie between Romanian and American teams.

Led the team in the absence of senior management.