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Alexandre CastroAC

Alexandre Castro

Marketing Manager

€289/day
Vila Nova de Famalicão, PT
3-7 years

Average response time: 1 hour

About Alexandre

Hi, I'm Alexandre.

I'm a Marketing profissional with solid experience in organic content strategy, SEO and Marketing Campaings. I specialize in copywriting and storytelling for websites, campaings, meta and google ads.
I’m also a co-founder of a successful project, and now I’m open to new challenges.

I'm ready to help you grow your business and optimize you strategy, in order to increase results and cut unnecessary costs. What I'm ready to offer you:

- Marketing-driven copywriting;
- SEO strategy and implementation;
- Organic content strategy and curation.

I usually work on agile, project-based collaborations. Whether that’s one-off campaigns, content packs, or ongoing support with monthly deliverables.
I’m not the right fit for ongoing content management, full social media calendars, or hands-on ad campaign execution.

I’m versatile, proactive, and adaptable to your work style. Lets talk and find the best work aproach for you and you business.
  • English

    Native or bilingual

  • Portuguese

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Laskasas
    Copywriting Content Specialist
    May 2023 - Today (3 years)
    • Organic Content Strategy (for Blog, Newsletters and Marketing Campaigns);
    • SEO Strategy (on-page and off-page using SEMrush, Ubersuggest, Google Search Console, among others);
    • Copywriting (Portuguese and English) for all marketing activities in Portugal and Spain (B2C and B2B);
    • Newsletter content production (in Mailchimp);
    • Blog content production (with UX and SEO);
    • Data analysis and interpretation (with Google Analytics, Mailchimp, Google Search Console);
    • Press releases for Laskasas and Laskasas Kontract (in Portugal);
    • Partnerships management (related to organic content and brand activation at events).
  • Farda que Fala
    Marketing Director (Volunteer)
    September 2023 - January 2025 (1 year and 4 months)
    • Marketing Strategy (for Social Networks, Website and Marketing Campaigns);
    • Assistance with the Project's Management and Strategy (as part of its administration);
    • Social Media Management (Facebook, Instagram, YouTube, LinkedIn, TikTok, X, Spotify);
    • Marketing budgeting;
    • Website management and planning;
    • Recruitment for the Marketing team;
    • Project management;
    • Client management;
    • Marketing team management;
    • Copywriting;
    • Task monitoring and approval.
  • Covet Group (LUXXU e PullCast)
    Marketing Manager
    February 2022 - August 2022 (7 months)
    • Social media management (strategy and content management for Instagram, Facebook and Pinterest);
    • E-mail Marketing (in Salesforce Marketing Cloud). Blog management (copywriting and SEO for blog articles, in WordPress);
    • Data analysis and interpretation (weekly and monthly) for social networks (with Google Analytics, Salesforce, and Impact).

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Education

  • Bachelor´s Degree
    Bachelor´s Degree
  • Certified training
    ISCAP
    Certified training

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