Description

French freelance Consultant in brand strategy, cultural insights, market research, trends and comms.

Strong international remit (worked in the US, France and China - covered 25+ cultures across my missions). I created B + P + C, a Paris-based consultancy, to help brands and partner agencies grow meaningfully.

Explore my site for a deeper immersion into my scope and remit: brandspeopleculture.com

And do feel free to reach out for a chat, a brief, or any enquiry:

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris 10e Arrondissement (up to 50km), Paris 10e Arrondissement (up to 100km)

Zimmerman Advertising
Account executive
CONSULTING AND AUDITS
September 2003 - August 2004 (1 year)
Miami, United States
DDB
Strategic Planning intern
CONSULTING AND AUDITS
March 2006 - October 2006 (8 months)
Paris, France
TBWA
Strategic Planner
CONSULTING AND AUDITS
October 2006 - March 2010 (3 years and 5 months)
Paris, France
Client: Nissan EUROPE - All missions are pan European

Strategic planner on TBWA worldwide's leading account. Developing strategies for 20 countries across Europe.

Key responsibilities include supervising field research, model positioning, strategic development with sister agencies, coordinating pan european workshops and strategic thinking between all agencies, creative brief and creative follow-up, pitches, performance evaluation for on-going campaigns, tracking brand's health and performance.

Key achievements include:
Worked on 14 international campaigns and model launches (including Qashqai, Cube, GT-R and Micra amongst others)
Worked on and organized key strategic workshops (“Disruption Days”) to frame the future of the brand on key issues:
- How to evolve our range of 4x4s in a context of rising criticism?
- How to make Nissan the leader in Zero Emissions by 2012?
- Build a winning Euro Effies case for Qashqai’s Urbanproof campaign (Gold Prize, 2008)
- Rethink Nissan’s portfolio strategy by going from a model-per-model approach to a range strategy
- Launch of the first electric car, the Nissan Leaf