Description

I’m a marketing strategist and entrepreneur with 10+ years of experience helping brands grow through performance marketing, SEO, paid media, and go-to-market strategy. I work with founders and marketing teams to turn visibility into measurable growth, with a strong focus on data, execution, and real business impact.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Geneva (up to 50km)

Simba Digital SARL
Partner
DIGITAL AND IT
January 2021 - Today (5 years and 5 months)
Geneva, Switzerland
Achieved 4x ROI on 50+ digital campaigns, setting new industry benchmarks for performance marketing.

Pioneered performance marketing strategies, establishing Simba Digital as a leader in data-driven marketing solutions in Switzerland.

Implemented marketing automation tools that enhanced lead generation processes and improved conversion rates by 25%.

Enhanced Simba Digital's market positioning by spearheading omnichannel marketing strategies, driving a 35% increase in new customer acquisition.

Grew Simba Digital's social media presence by 150%, building a strong and engaged online community through strategic content and digital campaigns.
Digital Marketing Social media Content marketing Email marketing Inbound marketing
Seedstars SA
Entrepreneur in Residence & Partner
DIGITAL AND IT
January 2014 - January 2019 (5 years)
Geneva, Switzerland
Developed Seedstars World as a pioneering marketing initiative, transforming it into the largest startup competition in emerging markets and positioning it as a cornerstone of Seedstars’ global brand strategy.

Leveraged Seedstars World to drive rapid expansion, establishing Seedstars’ presence in 30+ countries and enabling entry into key emerging markets across Asia, Africa, and Latin America.

Attracted over 100 high-potential startups through Seedstars World, with a particular focus on fintech and tech-driven social impact, enhancing Seedstars’ influence and reputation as a leader in emerging market
innovation.

Orchestrated global marketing campaigns and regional activations that significantly enhanced Seedstars’ brand presence. Secured high-profile partnerships, including with Hublot and Lastminute.com, which boosted visibility and credibility, further fueling the company’s growth in new markets.
Project W
Co-Founder
DIGITAL AND IT
January 2011 - Today (15 years and 5 months)
Geneva, Switzerland
Launched and managed multiple successful ventures under ProjectW, including Geneva’s first podcast studio (Podify) and a creative subscription service (DesignW) trusted by IMD and EHL.

Built a remote, high-performing marketing team and developed digital strategies that increased lead generation by 60% and boosted customer acquisition by 45%.
Developed and scaled projects across various sectors including tech, luxury goods, and consumer services, positioning each for sustained growth and market leadership.

Formed strategic partnerships with 40+ CEOs and entrepreneurs to create Z Digital Agency, a dynamic digital collective offering end-to-end solutions for startups and corporates.

Introduced innovative brand concepts to the market, such as Namaka (Geneva’s first floating center) and Montfort Watches, blending Swiss craftsmanship with technology.