Description

I help businesses unlock HubSpot’s full potential by aligning the platform’s capabilities with your team’s skills and resources. Technology alone doesn’t guarantee success; the key is bridging the gap between what HubSpot can do and how your team can effectively use it. I build tailored marketing and CRM campaigns and strategies that drive results, ensuring seamless integration with your existing processes. My goal is to optimise HubSpot to enhance customer engagement and support long-term growth

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Alex Barbier Consulting
Founder
November 2024 - Today (1 year and 7 months)
Surbiton, United Kingdom
I help businesses unlock HubSpot's full potential by aligning the platform's capabilities with your team's skills and resources. Technology alone doesn't guarantee success; the key is bridging the gap between what HubSpot can do and how your team can effectively use it. I build tailored marketing and CRM campaigns and strategies that drive results, ensuring seamless integration with your existing processes. My goal is to optimise HubSpot to enhance customer engagement and support long-term growth
Exodus Travels Ltd
Head of CRM & RevOps
February 2020 - Today (6 years and 4 months)
Surbiton, United Kingdom
As Head of CRM within the Marketing team, I am responsible for driving the growth of our customer database and increasing repeat engagement in the UK, while expanding our customer base in North America. I lead a team of 6, using Print and Email marketing strategies and coordinating with web, digital, PR, and social channels to deliver compelling, multichannel campaigns across all customer touchpoints.

By leveraging customer data, I target the right segments to optimise our marketing budget and maximise campaign impact. I work closely with Product and Commercial teams to identify key selling points and develop strategies that drive repeat business. Additionally, I oversee the implementation of marketing automation processes, streamlining workflows and ensuring personalised, timely communication with customers at scale.

I play a key role in RevOps, using HubSpot to align marketing efforts with broader revenue goals, and I coordinate cross-functional projects, collaborating with multiple departments to ensure seamless execution.
Emarsys
Senior Customer Experience Consultant
November 2017 - February 2020 (2 years and 3 months)
London, UK
As a Senior Customer Experience Consultant, I was the trusted advisor for our largest and most dynamic retained clients across multiple consumer verticals. My role spanned both new business and Retained Services, where I led the planning and execution of high-impact, cross-channel 1:1 communication programmes at scale and pace.

As the senior member of the London team, I also took on a mentoring role, guiding 6 members of the Strategic Services team to ensure effective delivery and development.

Key Responsibilities:
• Led the delivery of the ‘Transform’ retained services package, including discovery, planning, and ongoing strategic support.
• Delivered in-depth strategic insights through workshops, resulting in 12–36 month plans and the execution support to implement them.
• Coordinated with internal teams, including Solutions, Sales, and Professional Services, to promote and drive the success of Emarsys’ Strategic Services.