Description

I am a confident and highly motivated individual with a passion for design. I have over 15 years professional design and management experience, working across a wide range of sectors including arts & culture, education, healthcare, R&D, food, music and sport.

I develop identities and branding systems, promotional materials, environmental graphics, websites, packaging and report designs for a broad range of clients that includes, among others, McDonald’s, IKEA, Digital Catapult, Knowledge Point, The Tapped Brew Co, Open Data Institute, The University of Sheffield and Benchmark Holdings plc.

My aim when collaborating on projects, is to become an extension of the existing commissioning team. A degree of flexibility, experience and a repeatable process, form the basis of my practice. I take the time to comprehend the challenges and work closely with my clients to ensure I understand the brief and deliver practical design solutions.

My belief in the integrity of my work and a desire to always push the boundaries keeps my motivation and creativity high. In practical terms this means clear communication, not being afraid to ask questions and testing outcomes beyond the design aesthetic. My approach is to break projects down into a process with four phases: research, comprehension, creativity and production. It's important to understand when a project requires more or less of each phase and I adjust my practice accordingly.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

The Lost Line
Brand and Design Director
March 2020 - Today (6 years and 3 months)
Sheffield, England, United Kingdom
We solve problems through design innovation. Creating new brands and developing existing identities to elevate presence and deliver impact. Working across public and private sectors to provide creative and practical solutions.
Dust
Brand Design Manager
June 2015 - March 2020 (4 years and 9 months)
— Brand design and management — creating brand assets to meet clients needs and ensuring consistency is applied across all collateral — Taking a leading role in project management to ensure tight deadlines are met and each brief is accurately followed — Coordinating and commissioning the inputs of fellow colleagues to work efficiently as a team — Building and maintaining close relationships with clients across the globe to provide support throughout the design process — Working closely with the Creative Director to visualise ideas and deliver on brand strategies — Designing technical publications, product packaging, brochures, annual reports, infographics and illustration — Producing various exhibition stands and supporting materials for several large scale companies — Creating PowerPoint and Word templates to ensure accurate representation of brand — Re-touching images and applying graphic techniques to achieve visual consistency — Liaising with various third party suppliers such as stand builders, sign makers and printers
Havas Lynx
Senior Creative Artworker
January 2009 - July 2014 (5 years and 6 months)
Manchester, UK
– Leading a team of artworkers in a supervisory management role, giving staff clear instructions and guidance – Using my creativity to provide ideas and innovative design to meet client needs – Artworking a broad range of documents, ranging from brochures and leaflets to websites, iPad presentations and iPhone e-details – Working closely with graphic designers to meet client requirements and achieve design consistency – Re-touching images to specific requirements – Creating localised content for various pharmaceutical markets for iPad, iPhone and Touchpoint presentations – Dealing with various printers to achieve the correct print finishes – Creating visuals for tenders and pitches – Producing animated PowerPoint's for meetings with current and potential clients in order to sell the company's strengths – Training new staff and bringing them