About Alexis
Marketing & Growth Manager | +8 ans d'expérience | B2B & B2C | Stratégie, Acquisition & Activation
Avec 8+ ans d’expérience en growth marketing, lead generation et stratégie digitale, j’aide les entreprises B2B et B2C à booster leur acquisition et développer leur visibilité grâce à des campagnes data-driven percutantes et efficaces. Spécialisé en SEO, SEA, ASO, CRO et content/inbound marketing, j’ai conçu et optimisé des stratégies performantes pour des secteurs variés : tech, fintech, insurtech, immobilier de luxe et entertainment.
Mon parcours international (Paris, Montréal, Dublin, San Francisco, Shanghai, Berlin) m’a permis de développer une approche agile et multiculturelle, adaptée aux marchés en pleine évolution. J’ai piloté des campagnes multi-canaux (Google, LinkedIn, Meta, YouTube Ads), mené des analyses poussées de performance (Tableau, Power BI, Firebase, App Annie) et accompagné des marques dans leur transformation digitale, leur expansion internationale et leur implantion locale.
🚀 Compétences clés :
- Growth marketing & Performance Ads (Google Ads, LinkedIn, Meta)
- SEO & Content Strategy (ASO, YouTube, emailing, blog - Wordpress, Webflow)
- Lead generation & B2B marketing (ABM, inbound, automation - Hubspot)
- Analytics & CRO (A/B testing, heatmaps, funnel optimization)
- Branding & Community Building (social media, YouTube, engagement)
English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
Chinese
Basic
Can work on-site
Paris (up to 50km), Marseille (up to 10km)
Experience
- getoloSenior Performance Marketing ManagerBANKING AND INSURANCEMay 2025 - Today (1 year and 1 month)Berlin, GermanySupporting Getolo’s international customer acquisition strategy (Google Ads, analytics, CRM, creative ops) during a key growth phase.
- Sabatical year (career break)Professional developmentSeptember 2023 - September 2024 (1 year)Explored freelance opportunities• Growth Marketing (SEA,SEO, Paid social, analytics, content)• Digitial Strategy consulting
- Engel & VölkersDigital Marketing Manager (France, Belgium, Netherlands)January 2021 - July 2023 (2 years and 6 months)Paris, France• Drove SEA campaigns (Google, LinkedIn, Meta) for B2C & B2B to boost lead generation• Implemented SEO strategies, optimizing web content and publishing 2-3 blog posts weekly• Conducted marketing audits, provided online strategy coaching, and delivered tool training• Developed KPI reports using Tableau and Excel to measure campaign performance• Spearheaded digital transformation initiatives to drive online growth, CRO, and awareness
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Education
- Master of International Business (Shanghai, San Francisco)Hult International Business School, Shanghai, China2015Master's degree, International Business
- Bachelor of BusinessIDRAC Business School, Paris, France2013Bachelor, International Business