Alex L.

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Website development: Led full website UX/UI design and build — built new pages, wrote site copy, with usability and SEO in mind Digital marketing strategy: Created and executed digital marketing strategy across email, social, and paid media channels Email marketing: Designed and automated email campaigns, including copywriting, layout, and workflows Social media: Managed and designed social media content, schedules, and partner campaigns; edited video assets Design: Produced wide range of branded visuals: pitch decks, event banners, ebooks, social posts and promotional assets Paid social: Ran paid ad campaigns (strategy, asset creation, A/B testing, performance optimisation) Acted as ongoing marketing lead: Worked cross-functionally with developers, founders, and partners Content writing: Wrote and edited SEO-optimised blog content on various topics, including beauty, software development, time management, productivity, and retail. UX writing: Wrote, edited, and reviewed website and app UX copy using Figma.

Strategic ownership: Independently defined and executed the UK marketing strategy, including free trial initiatives, brand voice development, and integrated campaigns. Website management: Managed the UK website (Webflow) end-to-end, including content creation, design, development, and ongoing updates. Wrote and SEO-optimised all website content, localising German content to resonate with UK audiences while maintaining brand consistency. SEO expertise: Conducted keyword research and implemented SEO strategies to improve visibility and traffic. Built and optimised new web pages and blogs, ensuring alignment with user intent and performance goals. Content creation: Produced a wide range of digital content, including website copy, landing pages, email campaigns (automation and manual), ad copy, and video scripts.

Campaign execution: Developed and launched promotional campaigns, executed sale strategies, and supported lead generation efforts. Coordinated brand-building activities, such as trade show participation and customer case studies.

Collaboration & project management: Briefed designers, reviewed and proofread materials for the CEO and other stakeholders, and project managed cross-functional projects. Video content: Crafted scripts and briefs for promotional videos and other multimedia content to engage customers and showcase the product. Social media: Designed and managed social media posts for Instagram and TikTok, ideating content and writing captions. PR strategy: Oversaw UK PR strategy and maintained strong relationships with agencies, proofread articles, and provided strategic feedback to amplify brand presence.

Content Marketing

Content strategy: Developed and implemented the company's overall content marketing strategy to support business objectives. Branding: Acted as the brand guardian to ensure all written and visual content aligned with the brand's style and tone of voice. Updated the Brand Guidelines and created Tone of Voice guidelines with clear principles and examples. Editorial management: Created and managed editorial calendars and social media calendars for both B2B and B2C sides of the business. Content creation: Produced eBook content for lead generation, resulting in a significant increase in leads. Wrote and optimised blogs, whitepapers, landing pages, social media content, sales slide decks, case studies, email newsletters, and more. Project management: Project-managed video creation, a major website overhaul, lead generation campaigns and more. Email marketing: Executed automated email marketing campaigns, including monthly newsletters and onboarding journeys. Analytics: Tracked performance using Hubspot and Google Analytics for SEO, social media, and other metrics. Customer insight collection: Conducted surveys, interviews, and data collection for content creation.