Description

I help organisations improve performance and adopt more effective ways of working across marketing, operations, and AI.

Over the past 10 years, I’ve worked across agencies including Publicis and Emperor, supporting teams on both growth and internal transformation initiatives.

My work typically sits at the intersection of:

– improving performance (marketing, processes, tools)

– identifying what’s holding teams back

– and implementing practical solutions that teams actually use

In my recent role at Publicis, I played a key role in driving AI adoption across teams. I introduced practical AI workflows, supported the rollout of tools such as Microsoft Copilot, and helped teams integrate them into their day-to-day work through training sessions, webinars, and ongoing enablement.

Alongside this, I’ve worked extensively on performance-driven projects, improving campaign effectiveness, simplifying complex setups, and helping teams focus on what drives results.

Highlights:

– Reduced inefficiencies and improved performance across marketing and operational workflows

– Introduced AI tools and processes to improve productivity and output quality

– Supported internal communication and engagement initiatives to drive adoption of new ways of working

– Helped teams simplify complex setups and focus on high-impact actions

My focus areas:

– Growth & performance optimisation

– AI adoption and workflow integration

– Internal communication and change support

– Process simplification and operational improvement

I focus on practical impact: identifying what matters, fixing what slows teams down, and helping organisations scale what works.

If you’re looking to improve performance or drive adoption of new tools and ways of working, feel free to reach out.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Publicis Media
Business Director - Strategy,Performance, AI Adoption
November 2023 - April 2026 (2 years and 5 months)
Led initiatives to improve team performance and accelerate the adoption of AI across the organisation.

– Drove adoption of AI tools (including Microsoft Copilot) across teams by introducing practical, day-to-day workflows
– Designed and delivered enablement initiatives (training sessions, webinars, drop-ins) to support consistent usage
– Reduced barriers to adoption by translating complex AI capabilities into clear, actionable use cases
– Supported teams in integrating AI into existing processes to improve productivity and output quality
– Acted as a bridge between strategic direction and operational execution, ensuring initiatives were effectively implemented

Focused on making AI usable in practice, not just understood, and embedding it into how teams work day to day.
Communication strategy Google Analytics Project Management SEO Content marketing
Emperor
Brand & Employee Engagement Strategist
January 2022 - November 2023 (1 year and 10 months)
Supported organisations in improving internal communication, engagement, and alignment across teams.

– Developed internal communication frameworks to support clarity and consistency of messaging
– Created leadership communications, presentations, and multi-channel content (emails, toolkits, internal campaigns)
– Supported employee engagement initiatives aimed at improving understanding and alignment around key topics
– Worked across stakeholders to ensure communication was relevant, structured, and actionable
– Helped translate complex or strategic topics into clear messaging tailored to different audiences

Focused on making communication effective in driving understanding, engagement, and alignment within organisations.
Brand content Positioning strategy Communication strategy Content marketing Corporate strategy
Publicis Media
Senior Performance Marketing Manager
May 2019 - December 2021 (2 years and 7 months)
• Digital Campaign Management: Directed and optimized large-scale paid search campaigns for a diverse portfolio of clients, consistently achieving and exceeding key marketing performance indicators (KPIs) and client objectives.
• Performance Marketing Strategy: Developed and executed comprehensive digital marketing strategies focused on customer acquisition, lead generation, and maximizing return on ad spend (ROAS).
• Budget Management: Managed significant client advertising budgets, ranging from $5M to $20M USD annually, ensuring optimal allocation and performance to deliver maximum marketing value.
• Team Leadership & Mentorship: Managed and mentored a team of up to 8 paid search specialists, including 4 direct reports, fostering their development and ensuring high-quality campaign execution and reporting.
E-commerce Google AdWords Content marketing Facebook Marketing Social media