Alice Bull

Influencer enables brands to be seen at scale across digital; driving growth and guaranteed success on social media. We build meaningful relationships between creators and brands, whilst making advertising effective, but more importantly inclusive. Our purpose is to Make Waves; an idea seeded in the fact that our creators tell stories that build human connections, which set off waves of influence. These waves of influence become our data layers, from which we measure the impact. Our clients and creators make waves, we measure the impact. We are an Official Global Marketing Partner with Facebook, Instagram and TikTok. Co-founded by entrepreneur Ben Jeffries and YouTuber Caspar Lee, we're a global team championing a new era of creativity and producing award-winning campaigns for brands such as Google, Alibaba, PepsiCo, Mars, Procter & Gamble, Pernod Ricard, and Pokerstars, to name a few. I head up our Account Management and Delivery teams at Influencer, promoting our ethos for client obsession, providing strategic business leadership, and exemplifying best-in-class operational process and procedure.

The Creative Agency for the Influencer Age: BDB is a next-generation creative agency harnessing the collective power of thousands of vetted global influencers and content-creators - Social Media is our playground. Founded to specialise in influencer marketing; BDB view it as a discipline, not an add-on. At BDB I ran a market-leading team of specialists, made up of talented Account Handlers, Creatives, and Strategists. Together we planned, ideated and executed influencer-led creative campaigns for the likes of Sainsbury's (Sainsbury's grocery, TU, Sainsbury's Beauty, Argos, Habitat), Walgreen Boots Alliance (No7, Soap & Glory, Botanics, Liz Earle), L'Oreal (Decleor, CeraVe, Vichy, Skinceuticals, L'Oreal Paris, Kerastase, Garnier), Wella (Nioxin) and Puressentiel.

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