Alice Bull

Cross-border D2C eCommerce marketplace. Built from zero to six-figure annual revenue with no paid acquisition.

– Built all operational infrastructure from scratch: pricing architecture, supplier onboarding, order management, fulfilment, and multi-territory compliance across UK and US. – Developed full 11-sheet financial model and investor deck securing $400k seed investment; covered 3-year projections, OpEx/COGS/CAPEX, burn rate, headcount modelling, capacity planning, and competitive analysis. – Shipped AI-powered customer experience across a 1m+ SKU catalogue; custom discovery algorithms, automated product scoring, AI-driven CAD generation, and bespoke buyer portal. Estimated 60% reduction in support overhead.

Commercial operations, strategy, and fractional leadership for startups and scale-ups. Clients: Linklaters, Apple, CleanWithBea.

–Interim COO, stealth femtech startup (Mar–Nov 2023): owned operations, GTM strategy, commercial modelling, internal systems, partnership negotiations, and full investor materials through pre-seed stage.

–Turned founder-led strategy into executable systems: built pricing structures, CRM workflows, forecasting models, pipeline management processes, and team structures for multiple scaling businesses.

–Designed reporting and automation systems that reduced execution drift and gave leadership teams clearer commercial and operational visibility across multiple client organisations.

–Provided operational leadership through rapid growth phases, building the structures (hiring plans, operating rhythms, accountability frameworks) that kept scaling businesses from breaking.

Promoted from Group Client Director. SLT. 40-person cross-functional team (4 Directors, 10+ managers, ICs), EMEA & US. £24.5m revenue.

–Drove +138.7% YoY revenue growth to £24.5m by rebuilding operating systems: introduced time tracking, improved scoping accuracy by 20%+, and increased profit margins by 7% within the first three months.

–Led forensic audit of 500+ historical campaigns across 3 years; identified previously undetected systemic margin leakage and scoping failures; rebuilt processes, governance, and compliance frameworks from scratch.

–Designed forecasting frameworks, margin analysis models, and operating rhythms (weekly reviews, quarterly planning), replacing ad-hoc decision-making with structured, data-driven processes.

–Spearheaded US and MENA market expansion: hiring strategy, location-specific onboarding, operating model design, and cross-regional alignment protocols. Final approval authority on all client and creator contracts.

–Owned headcount modelling and capacity planning for a 40-person team scaling across EMEA and the US; partnered with Finance on coverage ratios, utilisation targets, and hiring plans.