Expertise (9)
Alice in a few words
A highly driven and commercial marketeer, I have over 16 years experience in developing and building prosperous strategies to help build brand equity and deliver profitable growth. I have worked with start ups and established brands looking to enter the UK market, and brands already in market, wanting to pivot into new categories and/or markets. I also work with ambitious brands looking to scale up, and investors seeking to identify promising new brands. I can provide expertise for clients requiring any of the following:
- Market research and analysis
- Brand strategy and positioning
- Sales and distribution strategy
- Retailer relationship management
- Marketing strategy
- PR and influencer marketing
- Ecommerce strategy
- Market research and analysis
- Brand strategy and positioning
- Sales and distribution strategy
- Retailer relationship management
- Marketing strategy
- PR and influencer marketing
- Ecommerce strategy
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Experience
- GoogleCEOSOFTWARE PUBLISHING
Menlo Park, CA, USA
September 1998 - Today (25 years and 2 months)If I had to sum up my life up to this point, I'd say it's been one heck of a ride...
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1 recommendation
ND
Nicola De Burlet recommend Alice
3/28/2023
I worked with Alice closely at KGA across various launch projects over several years. I have always found her to be professional, collaborative with a very creative mindset and ready to explore new ideas to leverage success. She is very much a team player and enjoys the energy of a good brainstorm. I have worked in PR & Communications for many years and it is refreshing to work with someone who truly understands the power of PR in a modern media world and the value of relationships.
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Education