Alícia Gimenez

Lead strategic initiatives across performance marketing and creative operations, ensuring alignment with company objectives and KPIs. Optimize and automate tools and processes to improve efficiency and scalability across marketing, growth, and creative teams. Collaborate with cross-functional teams to establ ish strategic goals and del iver high-performing campaigns and initiatives. Manage team productivity, ensuring clear communication and al ignment on budgets, priorities, and del iverables. Built robust reporting systems to set performance goals and provide actionable insights for team leads and stakeholders. Key Achievements: Boosted user acquisition efficiency by integrating advanced performance tracking tools and optim izing campaign targeting strategies. Achieved 20-50% cost savings through process automation in creative production and campaign deployment. Developed a performance-based game launch framework, integrating production plans and work-back calendars to improve launch readiness and ensure al ignment with goals. Optimized resources and ensured P&L al ignment by introducing a Level of Service (LOS) system to al locate efforts effectiv ely across multiple titles.

Spearheaded the creative operations for 30+ gaming titles and a team of 60+ artists, optimizing workflows and enhancing creative output.

Built a nd led a 40+ member creative department, overseeing strategy, operations, and productivity for 10+ high-budget l ive games. Designed and implemented workflows to streaml ine processes, automate tasks, and enhance collaboration for timely project del ivery. Integrated data-driven decision-making, l inking asset performance metrics to optimization strategies for better outcomes. Key Achievements: Tripled creative output by establishing a service planning system rooted in resource management, strategic needs and budget analysis. Introduced project management and Digital Asset Management ( DAM) systems to track goals, cost, and productivity. Developed a creative performance tracking system, enabl ing data-informed iteration and testing that significantly boosted ad efficiency. Integrated ad iteration systems for high-performing campaigns, directly contributing to the successful user acquisition efforts of titles l ike Star Trek Fleet Command.