About Ali
If you are looking for "brand ninjas" or shiny vanity metrics, I’m probably not your guy. But if you want a doer who actually cares about your bottom line, we should talk.
I’m Ali, a London-based Marketing Manager who fixes broken funnels and scales revenue. I don’t hide behind fluff; I let my numbers do the talking:
- 450% ROI on Google Ads campaigns.
- 600% uplift in conversion rates (CRO) through user-journey analysis.
- Doubled monthly users in under a month for a gaming SaaS, without spending a penny more on the budget.
- Proudly selected as a top 100 Marketing Influencer by Technology by Marketing 2025.
I specialise in lead generation and conversion optimisation because that’s what pays the bills. Whether it’s paid media or organic growth, I treat your budget like it’s my own. Let’s skip the jargon and get to work.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Geeks LtdMARKETING MANAGERApril 2022 - Today (4 years and 2 months)London, UK
- Paid Media & ROI: Directed digital campaigns across Google, LinkedIn, and Meta. Achieved a 450% ROI on Google Ads by optimising campaign efficiency.
- Community Growth Strategy: Drove organic growth on LinkedIn, scaling the community from 5,000 to over 12,400 followers. Shifted content strategy to focus on genuine engagement, directly applicable to community advocacy programs.
- International Strategy: Developed the go-to-market strategy for US expansion, ensuring brand messaging was localised effectively while maintaining global consistency.
- CRO & UX: Spearheaded a website optimisation project that improved conversion rates by ~600% through user-journey analysis.
- Team Leadership: Managing a team of 5 marketing professionals, fostering a culture of data-led decision-making.
- PlayPod (Cloud Gaming Platform)MARKETING CONSULTANTAugust 2021 - November 2022 (1 year and 3 months)Strategic consultingfor a cloud gaming & esports startup, focusing on user acquisition and brand positioning.
- Huawei TechnologiesMARKETING COMMUNICATIONS MANAGERDecember 2019 - August 2021 (1 year and 8 months)• ● Campaign Impact: Managed multiple 360-degree (ATL/BTL) campaigns; one specific campaign increased sales from ~4,000 to ~10,000 units per day.• ● Partnerships & Co-Marketing: Successfully negotiated with top brands for multiple co-marketing and co-branding campaigns.• ● Market Share: Surpassed the main rival in Share of Voice (SOV) by ~20% by implementing powerful PR and communication strategies.• ● Product Marketing: Served as Product Marketing Manager for smartphones, tablets, and smartwatches, aligning product launches with market demands.• ● Media Relations: Achieved stable relationships with more than 100 media outlets and 250 journalists.
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Education
- B.Sc. inICT2013B.Sc. in