About Alina
Spanish
Native or bilingual
English
Fluent
Experience
- Accenture (Fjord)ProductDesignerCONSULTING AND AUDITSFebruary 2022 - November 2024 (2 years and 9 months)Madrid, SpainAt Accenture, I led end-to-end projects, from research to the final design definition for international clients such as ZARA China, Alantra, and Lafarge Group.Main Responsibilities:• Conducted user research, analyzed findings, and translated needs into solutions.• Prototyped tangible solutions and defined final visual designs.• Implemented inclusive and accessible design practices within the product department.• Created commercial proposals, including estimation and strategy.• Managed stakeholders.Industries: Investment Banking, Retail, Construction, Software
- The cocktail (WPP)UX DesignerCONSULTING AND AUDITSNovember 2019 - February 2022 (2 years and 3 months)Madrid, SpainAt The Cocktail, I defined UX strategies for clients such as HSBC, Massimo Dutti, Santander, and Repsol. Additionally, I had the opportunity to relocate to Johannesburg, South Africa, where I led the UX Design team at Standard Bank.Main Responsibilities:• Ideated and conceptualized tangible solutions for Desktop and Mobile.• Defined customer journeys, wireframes, user flows, and information architectures.• Facilitated workshops with cross-functional teams.• Collaborated closely with Growth and Development teams, reviewing feasibility.• Prepared documentation and analyzed QA of the implemented designs.• Mentored junior designers.Industries: Banking, Retail, Tourism, Energy, and Petrochemical.
- NTT DataUX/UI DesignerDIGITAL AND ITApril 2016 - October 2019 (3 years and 6 months)Madrid, SpainAt NTT Data, I played a key role in defining digital products and implementing solutions for Public Services and IBEX 35 companies.Main Responsibilities:• Translated insights into digital solutions for desktop, tablet, and mobile.• Conducted user interviews and user testing sessions.• Designed versatile components based on the technical requirements of a CMS.• Defined visual solutions, including iconography, illustrations, and UI kits.• Industries: Public Services, Telecommunications, Insurance, Banking, Travel.
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Education
- Masters in Human Centered InnovationH2i Institute2016
- Global DesignL'école de Design Nantes Atlantique2014Global design (Exchange program)