Alina Pozzan

Established a dedicated team of one to two executives per project for the primary client, Diageo. Oversaw multiple projects simultaneously and ensured tasks were completed on time and within budget. Planned and allocated resources and budgets to meet project objectives and ensure efficient resource management. Budgets ranges from £30k-£400k. 10-20% over delivery on projects through budget, deliverables or total influencers. Collaborated closely with cross-functional teams, internal and external stakeholders to deliver high-quality, creative and well-performing campaigns for clients. Consulted strategy, social, and paid media teams to develop campaign ideas, timelines, and content strategies that maximize performance and align with broader brand initiatives. Created and implemented tailored briefs and influencer shortlists, customized to fit each brand's unique needs and target personas. Coordinated influencer and celebrity attendance and participation to events and product launches, such as, the MOBOs. Mentored and trained new employees on company policies and procedures. Led post-campaign reporting to analyze results and influencer performance.

Clients included: Google Chrome, Vodafone, Jimmy Choo, Flannels, Uber, Magnum Unilever, Oatly, Diageo. Collaborated with TikTok as one of our main clients, working closely with their team to execute successful campaigns for their brand and clients. Executed single and multi-market campaigns at scale, managing up to 20 influencers per campaign across local and international markets, navigating specific market nuances (e.g., USA, France, Italy, Spain, Netherlands). Planned and managed end-to-end campaigns, including talent sourcing, timelines, budgets, and detailed reporting. Built and maintained strong talent relationships to deliver successful influencer programs across various verticals and sectors. Successfully negotiated talent rates, achieving up to 20% savings from initial quotes, and managed all aspects of contracting. Stayed ahead of content trends and emerging creators to inform creative strategy, recommending trending formats and music to enhance campaigns.

Clients included: Domino's, Westfield, Danish Dairy, NordVPN. Identified influencer collaborations that aligned with campaign objectives across multiple simultaneous projects and multi-market campaigns. Managed outreach, negotiations and contracts with influencers and talent agents. Ensured KPI's were met on awareness and performance campaigns across multiple social media channels including: YouTube, Instagram and TikTok. Worked proactively to build strong relationships within the immediate and wider team, taking part in wider company initiatives, including the Social Club to grow the company's culture and values.