Alisa Shoolgin

Built and managed all marketing operations for handmade jewelry brand targeting women who embrace uniqueness. Developed brand i dentity and digital presence from scratch, including website design an d Instagram strategy. Created and executed content strategy combining product marketing with authentic sto rytelling. Applied behaviora l psychology principles and strategic frameworks learned through Harvard Business School's Digital Marketing program Produced all visual content, copywriting, and community engagement initiatives. Leverage AI content creation tools (Kling, Nano Banana, Fal AI, Flux Kontext) for efficient visual content production, image editing, and video generation. Managed customer relationships and testimonials, resulting in strong brand loyalty and word-of-mouth growth.

Provided compreh ensive customer support in digital communication services. Delivered phone-based and live chat customer support. Managed customer cases and service requests efficiently. Developed strong communication skills in fast-paced tech environment.