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Malt Strategy
Alizée TaimiotAT

Alizée Taimiot

BRAND & CREATIVE STRATEGIST

€446/day
London, GB
3-7 years
Creative territories
Brand positioning
Creative strategy
Cultural insights
Trend research

Average response time: 1 hour

About Alizée

I’m a French strategist based in London with experience in design agencies, working with FMCG, startups, and global brands across national and international markets.

I amplify brands’ impact by crafting strategies that inject meaning, cultural relevance, and emotion into design — across branding, packaging, retail, and innovation.

To do so, I:

a. Decode consumer mindsets, culture, trends, categories, and brand DNA to uncover actionable insights through consumer research, desk research, semiotics, and digital ethnography.

b. Turn insights into strategic opportunities by developing brand positioning and propositions, creative strategies (concepts and territories), as well as innovation and design recommendations.

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • FREELANCE
    BRAND & CREATIVE STRATEGIST
    January 2025 - Today (1 year and 5 months)
    London, United Kingdom
    Provide strategic support to agencies on design and creative projects. Clients include Decathlon, Marseille Airport, Guinness, and Vodafone, BBC, NZ Airlines and T-Mobile.
    brand strategy Creative strategy research trend analysis competitor analysis
  • YOURSTUDIO,
    BRAND STRATEGIST
    January 2023 - March 2025 (2 years and 2 months)
    London, UK
    Participated and developed brand and retail strategies for key clients, including Netflix, Nike, Google and L'Oréal Conducted consumer research for projects (from recruitment, interviews to insight report delivery) Created trend reports for new business: Sportswear, Mobility, Connected Retail and Recoding Brands
  • PENTAGRAM,
    BRAND STRATEGIST
    January 2021 - December 2022 (1 year and 11 months)
    London, UK
    Developed brand positioning and platforms for clients in sportswear, B2B, cosmetics, and banking Conducted research (culture, consumer, competitors) and stakeholder interviews to identify key opportunities
Check out Alizée's experience

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Education

  • MASTER OF CULTURAL INTELLIGENCE &
    PARIS CITÉ UNIVERSITY
    MASTER OF CULTURAL INTELLIGENCE &
  • MASTER OF BRAND STRATEGY
    INSEEC BUSINESS SCHOOL
    MASTER OF BRAND STRATEGY

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