About Aluko
I am an IT Entrepreneur a marketing expert focused on building, developing and maintaining a brand through marketing, event and campaign management, public relations, social media, web development and digital strategies across all marketing channels. I am an enthusiastic Certified Digital Marketer with good understanding of driving website traffic, lead generation and conversions through digital marketing methods. I am highly trustworthy, discreet, ethical and a good team player. I have team-first mentality with an eye for detail and highly organized with strong sense of prioritization, a creative and innovative thinker and a planner.
Web design
• Html, CSS, PHP, Java, Plugin, WordPress, Shopify
Digital Marketing
• SEO,
• Google Analytics,
• Facebook ads ,
• Google ads,
• LinkedIn ads,
• Email marketing,
• Other Paid Social Advertising,
• Strategic Thinking,
• Content Creation
• Affiliate Marketing
• ATL, BTL and TTL marketing
AREAS OF EXPERTISE
• Technical capability, E-commerce, Time planning, Managing change, Software testing, Mobile / Digital Marketing , UX Design/Web Development, Search Engine Optimization, Marketing Strategy Development, Social Media Marketing , Train and discover new Trends and Manage Tools, Data Analysis, A/B and Multivariate testing . Able to use any trending Social Media Tools . Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) Working knowledge of ad serving tools (e.g., DART, Atlas, Google Ad Manager)
Certification in the following tools
Google Ads
Google Analytics
Google Tag Manager
Google Merchant Center
Google Search Console
Bing Search Console
Meta Ads / Business manager
Tiktok Business manager
Snapchat Business manager
Criteo & Adroll Platforms
I am seeking a new, challenging role that will utilize and enhance my existing skills.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Insprago - Digital Consultants •Digital Marketing ExecutiveFebruary 2020 - August 2022 (2 years and 6 months)Dubai - United Arab EmiratesPlan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.•Assist in the formulation of strategies to build lasting digital marketing plans for clients by adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects plans.•Plan and monitor the ongoing company presence and client's presence on social media (Facebook, Instagram etc.)•Plan and execute result oriented online ads through Google Adwords, Facebook etc. forInsprago as well as for clients.•Develop and implement SEO and PPC strategies for Insprago and our clients.•Create and manage link building strategies, content marketing strategies, and social media presences of Insprago and our clients.•Prepare online newsletters and promotional emails as & when required and organize their distribution through various channels.•Develop engaging online content including forums, videos, graphics, and blogs; monitor and analyses the content success.•Coordinate with graphic designers, web designers, and videographers to create unique and engaging content.•Provide creative ideas for content marketing and update website of Insprago & Clients.•Works as administrator to Insprago and client's websites, managing content, maintaining Web design and answering consultation questions of clients•Collaborate with designers to improve user experience of the website.•Measure and generate performance report of digital marketing efforts as required by Insprago and our clients.•Innovate and present new marketing platforms and strategies to drive traffic to Insprago and our client's website pages.•Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information for Insprago and Clients.
- ISoftHorizon Information Technology LLC Group •Search Engine Optimization ExecutiveDecember 2019 - February 2020 (2 months)Dubai - United Arab EmiratesExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns•Track, report, and analyze website analytics and PPC initiatives and campaigns•Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.•Optimize copy and landing pages for search engine marketing•Perform ongoing keyword discovery, expansion and optimization•Research and implement search engine optimization recommendations•Research and analyze competitor advertising links•Develop and implement link building strategy•Work with the development team to ensure SEO best practices are properly implemented on newly developed code•Work with editorial and marketing teams to drive SEO in content creation and content programming•Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.•Was responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.•Was also managing all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI for organization and Client.
- Osun State Tourism Board •Web Developer and Digital Marketing ExecutiveMay 2014 - August 2017 (3 years and 3 months)Osun, NigeriaCreation of communication plans for product campaigns and advert placement schedules•Development and management of a social media strategy and update schedule.•Creation and Management of video content on the company's websites and YouTube•The discovery and creation of exciting contents of interest to people on our official blog – something people want to read, listen to or watch.•Develop strategies to maximize the use of the official accounts on Facebook, Twitter, LinkedIn, YouTube and other websites of relevance.•Conduct of spot checks on the company's website to enhance brand alignment.•Development of tools and strategy for mobile access to all our social media forums.•Creation of visual design concepts for internal communications, including but not limited to e-fliers, SharePoint banners, wallpaper and screensaver designs.•Conduct of periodic visual identity audit to determine the level of conformity to brand standards by staff, business units and subsidiaries.•Provide writing and editing support for all promotional materials: website content, newsletters, company profile, etc.•Work collaboratively with other parties to create, develop and manage cross-organizational integrated marketing strategies.
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Education
- B. Sc Computer ScienceOlabisi Onabano University • OgunB. Sc Computer Science
- Graduate Diploma in EducationLadoke Akintola University2014Post Graduate Diploma