Description

Hi! I’m Alyona, Senior Product Designer and Digital Nomad of Spain. Most recently, I worked at Semrush Social, where I launched a new recommendation block with 94% positive user feedback and designed and co-launched two products.

Previously, I worked at Yum! Brands in Dubai (on a KFC product across six countries), where I redesigned a self-order kiosk from scratch, helping to increase the average check by 15–20%.

With 5 years of product design experience and 8 years in design overall, I’ve worked across fintech, e-commerce, SaaS, food tech, phygital, and crypto industries.

Here is my portfolio: Looking forward to your feedback. Have a great day! :)

Languages

Russian
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Innova
Senior Product Designer
July 2024 - Today (1 year and 11 months)
Barcelona, Spain
I work for Semrush, one of the world's leading di gital marketing platforms, that streamlines social media management.

created a new blo ck of recommendations for Dashboard to enhance user engagement and satisfaction – 94% of user reactions were positive.
developed an AI-powered recommendation block, conducting user interviews in English to refine its logic and ensure it delivers highly relevant suggestions.
designed and co-launched Influencer Analytics – an application for finding influencers, including creating its landing page.
redesigned and relaunched Media Monitoring – an application that collects and analyzes brand mentions across various sources.
built a new TikTok Analyti cs block, mapping metrics from API documentation and implementing them end-to-end
User Research User Experience Design SAAS User Interface Design Product design
GeeksForLess Inc.
Senior Product Designer
December 2023 - December 2024 (1 year)
Toronto, ON, Canada
I worked at KFC in Dubai, designing interfaces for six+ countries.

redesigned the self-order kiosk interface from scratch.
implemented upsell and cross-sell strategies to boost revenue and average order value
created a new brand UI kit and applied the latest design patterns
the new kiosk design was launched in several restaurants across Armenia
redesigned user flows for the application, increased user-friendliness and resolving existing issues
User Interface Design User Experience Design Figma foodtech Product design
UsabilityLab KZ
Senior Product Designer
BANKING AND INSURANCE
October 2022 - January 2024 (1 year and 3 months)
Almaty, Kazakhstan
Bereke Bank (ex Sber)
created a UX laboratory in the bank office
conducted a moderated usability testing and was teaching interns (3 people)
measured the metrics SUS, SUM and NPS

Jusan marketplace (MAU 350K)
managed all UX processes of the marketplace
design review of the work of the marketplace designers
created a UX laboratory in the bank office
presented my research results for 40+ people offline
conducted research (moderated usability testing, first-click, card sorting etc.) for user insights

Samsung web-site
conducted moderated usability testing for 36 people