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Alyona PakAP

Alyona Pak

Senior Product Designer, UX UI

€260/day
Barcelona, ES
8-15 years

Average response time: 1 hour

About Alyona

Hi! I’m Alyona, Senior Product Designer and Digital Nomad of Spain. Most recently, I worked at Semrush Social, where I launched a new recommendation block with 94% positive user feedback and designed and co-launched two products.

Previously, I worked at Yum! Brands in Dubai (on a KFC product across six countries), where I redesigned a self-order kiosk from scratch, helping to increase the average check by 15–20%.

With 5 years of product design experience and 8 years in design overall, I’ve worked across fintech, e-commerce, SaaS, food tech, phygital, and crypto industries.

Here is my portfolio: Looking forward to your feedback. Have a great day! :)
  • Russian

    Native or bilingual

  • English

    Fluent

Can work on-site
Barcelona (up to 50km)

Experience

  • Innova
    Senior Product Designer
    July 2024 - Today (1 year and 11 months)
    Barcelona, Spain
    I work for Semrush, one of the world's leading di gital marketing platforms, that streamlines social media management.

    • created a new blo ck of recommendations for Dashboard to enhance user engagement and satisfaction – 94% of user reactions were positive.
    • developed an AI-powered recommendation block, conducting user interviews in English to refine its logic and ensure it delivers highly relevant suggestions.
    • designed and co-launched Influencer Analytics – an application for finding influencers, including creating its landing page.
    • redesigned and relaunched Media Monitoring – an application that collects and analyzes brand mentions across various sources.
    • built a new TikTok Analyti cs block, mapping metrics from API documentation and implementing them end-to-end
    User Research User Experience Design SAAS User Interface Design Product design
  • GeeksForLess Inc.
    Senior Product Designer
    December 2023 - December 2024 (1 year)
    Toronto, ON, Canada
    I worked at KFC in Dubai, designing interfaces for six+ countries.

    • redesigned the self-order kiosk interface from scratch.
    • implemented upsell and cross-sell strategies to boost revenue and average order value
    • created a new brand UI kit and applied the latest design patterns
    • the new kiosk design was launched in several restaurants across Armenia
    • redesigned user flows for the application, increased user-friendliness and resolving existing issues
    User Interface Design User Experience Design Figma foodtech Product design
  • UsabilityLab KZ
    Senior Product Designer
    BANKING AND INSURANCE
    October 2022 - January 2024 (1 year and 3 months)
    Almaty, Kazakhstan
    Bereke Bank (ex Sber)
    • created a UX laboratory in the bank office
    • conducted a moderated usability testing and was teaching interns (3 people)
    • measured the metrics SUS, SUM and NPS

    Jusan marketplace (MAU 350K)
    • managed all UX processes of the marketplace
    • design review of the work of the marketplace designers
    • created a UX laboratory in the bank office
    • presented my research results for 40+ people offline
    • conducted research (moderated usability testing, first-click, card sorting etc.) for user insights

    Samsung web-site
    • conducted moderated usability testing for 36 people

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