About Amanda
English
Native or bilingual
Experience
- Amanda Smith ConsultingStrategic Marketing Consultant/Mini Marketing DirectorRETAIL (SMALL BUSINESS)August 2024 - Today (1 year and 10 months)London, United KingdomCurrent Clients: PAUL UK, Kookoo Wellness Ltd, Midday StudioI partner with businesses to formulate strategies that encourage sustainable growth. I work fractionally as a mini-marketing director or work to a specific challenge by providing a clear and tailored plan followed with a roadmap and my guidance to execute.
- SKYMarketing Lead, Retail & HomesRETAIL (LARGE RETAILERS)February 2022 - August 2023 (1 year and 6 months)London, United KingdomKey Campaigns: Football Start of Season, The Ashes, F1 Start of Season, House of the Dragon, Stranger Things S4, Sky Glass TV, Sky Stream, Sky Protect, Sky Live, Black Friday, Christmas, iPhone launches etcTransformed and grew the retail & homes marketing team to deliver key business & trading campaigns across our UK retail estate in order to create awareness, further build the Sky brand and ultimately drive incremental footfall and sales across multiple products and services
- TRUE.Digital Marketing & Brand ConsultantPRIVATE EQUITYFebruary 2020 - December 2020 (10 months)London, United KingdomEurope's only retail and consumer investment and innovationfirm Private Equity Portfolio: Hush, Soulfresh, Cotswold Co, Ribble, Frugi, ZwiftResponsible for building the True brand while supporting and guiding digital marketing efforts across portfolio businesses
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Education
- MBAESSEC Business School2010MBA
- Post Graduate Certificate in Design ManagementGeorge Brown College2007Post Graduate Certificate in Design Management