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Amanda SmithAS

Amanda Smith

Supermalter

Strategic Marketing Consultant

€694/day
1 project
London, GB
15+ years

Average response time: 1 hour

About Amanda

I am a Strategic Marketing Consultant with an MBA coupled with 20 years of experience spanning diverse industries, I specialise in creating tailored marketing & brand strategies that drive sustainable growth.

My career journey includes delivering exceptional results for brands big and small, with expertise in brand building, digital strategy, team building and leadership and a shift to working with founders that truly want to do something good for people and planet. I thrive on building people-centric strategies that involve connecting, learning and listening more to customers in order to build a brand that truly resonates - and stands the test of time!

Holding an MBA in International Brand Management, I've cultivated a blend of creative vision and analytical rigour to elevate brand performance, foster growth, and inspire teams to exceed expectations. Whether scaling businesses, launching products, or optimising digital channels, I am committed to turning challenges into opportunities.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Amanda Smith Consulting
    Strategic Marketing Consultant/Mini Marketing Director
    RETAIL (SMALL BUSINESS)
    August 2024 - Today (1 year and 10 months)
    London, United Kingdom
    Current Clients: PAUL UK, Kookoo Wellness Ltd, Midday Studio

    I partner with businesses to formulate strategies that encourage sustainable growth. I work fractionally as a mini-marketing director or work to a specific challenge by providing a clear and tailored plan followed with a roadmap and my guidance to execute.
    marketing strategy brand building team building Team management growth Strategy
  • SKY
    Marketing Lead, Retail & Homes
    RETAIL (LARGE RETAILERS)
    February 2022 - August 2023 (1 year and 6 months)
    London, United Kingdom
    Key Campaigns: Football Start of Season, The Ashes, F1 Start of Season, House of the Dragon, Stranger Things S4, Sky Glass TV, Sky Stream, Sky Protect, Sky Live, Black Friday, Christmas, iPhone launches etc

    Transformed and grew the retail & homes marketing team to deliver key business & trading campaigns across our UK retail estate in order to create awareness, further build the Sky brand and ultimately drive incremental footfall and sales across multiple products and services
    Team management Brand Strategy retail marketing Growth hacking campaign delivery
  • TRUE.
    Digital Marketing & Brand Consultant
    PRIVATE EQUITY
    February 2020 - December 2020 (10 months)
    London, United Kingdom
    Europe's only retail and consumer investment and innovationfirm Private Equity Portfolio: Hush, Soulfresh, Cotswold Co, Ribble, Frugi, Zwift

    Responsible for building the True brand while supporting and guiding digital marketing efforts across portfolio businesses
    Branding Corporate Strategy Brand strategy marketing consultant private equity marketing

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Education

  • MBA
    ESSEC Business School
    2010
    MBA
  • Post Graduate Certificate in Design Management
    George Brown College
    2007
    Post Graduate Certificate in Design Management

Skill set

Categories