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Malt Strategy
Amel R.AR

Amel R.

Corporate Innovation & Strategy Expert I Ex-KPMG

€1,161/day
Dubai, AE
15+ years
Innovation Strategy & Execution
Digital Transformation
Start-up
Market-Entry Strategy
CEO

Average response time: 1 hour

About Amel

Dynamic executive with 20+ years of global experience leading business growth, organizational transformation, and innovation across Asia, the Middle East, and Europe.
Recognized for turning strategic vision into scalable solutions by driving growth through co-innovation, ecosystem building, and technology adoption. Proven track record of building high-impact partnerships and launching innovation hubs that fuel revenue generation and long-term value creation. Expert in leading cross-functional teams, designing go-to-market strategies, and executing end-to-end transformation programs that align business objectives with emerging tech.
Entrepreneur at heart with successful exit, operating at the intersection of business growth and technological disruption to accelerate performance and unlock long-term value.

  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Dubai (up to 50km), Abu Dhabi Island and Internal Islands City (up to 50km)

Experience

  • ZEBOX / CMA CGM
    APAC Managing Director
    September 2022 - November 2024 (2 years and 2 months)
    ZEBOX / CMA CGM (Top 3 container shipping and logistics company)
    Open innovation arm of CMA CGM and 20+ global multinationals in the supply chain for decarbonization and digitalisation


    - Spearheaded the regional strategy and operational scaling of ZEBOX APAC, aligning corporate innovation goals with partner maturity across digitalization and sustainability.
    - Built a multi-stakeholder innovation ecosystem from scratch, bringing together startups, VCs, MNCs, and government.
    - Drove co-innovation and GTM execution, linking corporates and startups to co-create and implement pilots across digitalization and decarbonization domains.
    - Built innovation pipelines aligned to business needs; orchestrated RFPs, startup sourcing, and pilot co-design.
    - Accelerated adoption of emerging technologies (AI, IoT, automation) by translating tech trends into scalable use cases and co-development opportunities.
    - Established transformation governance and engagement frameworks, including innovation KPIs, agile rituals, design thinking frameworks, and flagship events to sustain innovation momentum.

    Achievements:
    - Launched 10+ pilots with startups and corporate partners across logistics, maritime and structured 40+ innovation problem statements aligned to corporate P&Ls and ESG goals.
    - Achieved SGD 1M in revenue within 5 months and secured 2 startup/project investments.
    - Led scouting, evaluation and acceleration for 100+ startups in partnership with VCs, MNCs and public agencies.
    - Positioned ZEBOX APAC as a key transformation catalyst for logistics and maritime leaders in the region.
    Innovation Strategy & Execution Start-up Digital Transformation
  • Digital Mind Media
    Founder and CEO
    January 2017 - Today (9 years and 5 months)
    Singapore
    Advisory for startups and corporates on transformation across go-to-market strategy, tech-driven growth, and regional expansion implementation and improvement of service/offer


    - Developed and implemented tailored transformation strategies, enabling clients to align product design, pricing, and partnership models with regional dynamics for an air purifier - Partnership with 5 retailers
    - Led business model innovation and commercialization for new offerings including WiFi rental and air purification products, from ideation to market entry in ASEAN – Launch with 2 hotels brands
    - Enabled incremental revenue growth and brand repositioning for legacy clients by optimizing their service offers and digital sales - 2 to 5% of revenue increase
  • DMM
    Co-Founder and CEO
    January 2014 - January 2017 (3 years)
    Hong Kong
    • Founded and scaled a mobile entertainment platform from concept to 1M+ subscribers across 4 Southeast Asian markets, pioneering new digital monetization models in Web TV, gaming, and short-form video.
    • Forged strategic partnerships with telcos and advertisers, leading end-to-end integration and go-to-market execution to drive user growth and recurring revenue.
    • Led agile cross-functional teams, transforming market insights into scalable digital products through continuous innovation and rapid iteration.
    Start-up Go-to-Market Strategy Business model Business development Business plan
Check out Amel's experience

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Education

  • Team leader program management
    2012
    Team leader program management
  • Lean 6 Sigma certification Black Belt level
    Juran Institute
    2007
    Lean 6 Sigma certification Black Belt level
Check out Amel's education

Skill set

Corporate Strategy
Growth Strategy
Portfolio Strategy
Lean Management
Product Launch Strategy
Product Strategy
Project Management (PMO)
Organizational Design
Target Operating Model
Workshops Facilitation
Digital Transformation
Ideation
Change and Transformation Management
Agile Project Management
Marketing and Communications Planning
Pricing
Sales Excellence
Business Plan Development
Innovation Management
Sustainability Strategy
Go-to-Market Strategy
Go-to-Market (GTM) Strategy
Business model
Business development
Business plan

Categories